We want to again say thank you to the presenters and members who joined us each week for our Fall Wednesday Webinar series! From data to marketing, earned media to advocacy, a wide range of topics were covered during these weekly morning breaks.
Below you'll find the links to the recap for all webinars presented October through November, 2024. Each recap includes a bullet-point summary, slide decks, and a video recording.
The webinar series will be returning in Spring 2025, so please keep an eye out on our website and in our newsletter for the webinar schedule!
#9: The Evolution of Destination Advocacy: Best Practices from Destination International's Advocacy Summit
In this important webinar, Josiah Brown from New York's Best Experiences recapped the 2024 Destinations International Advocacy Summit in October and the rapidly evolving landscape of destination advocacy. Josiah helps equip you with the messaging angle DMOs need to defend potential budget cuts and be an undeniable destination steward to residents and policymakers alike. Full recap.
#8: Ditch the Clicks! Impress Your Board with Real Metrics
Jonathan Keslow from Epsilon highlights the importance of focusing on metrics that truly matter, rather than relying solely on impressions or clicks. Understanding individual spending, ensuring site usability, and tracking intent-to-book data are crucial steps in crafting impactful marketing strategies. Learn how metrics like ROI and Average Spend Per Visitor tied to those you market to provide actionable insights to validate and defend your budget to board members and bosses alike. Full recap.
#7: Tourism Done Right
Bob Provost, President & CEO of the New York State Tourism Industry Association (NYSTIA) takes you through the highly effective talking points of his customizable presentation deck, designed with statistics and perspectives to help you secure continued and/or increased funding for tourism marketing. Full recap.
#6: Introduction to Search Engine Optimization Marketing Strategies, Tools & Tactics
In this webinar, you'll learn easy-to-implement basics, ongoing strategies, and current trends in the ever-changing search engine optimization industry from Elissa Mitchell from Corporate Communications, Inc. Hear key components to creating a successful search engine optimization strategy for your website and recommended tools for doing this. Full recap.
#5: New Yorkers: Take Your Vacation! Advocacy Initiative
NYSTIA's Bob Provost, featuring Kayla Lloyd and Silvia Marin from BBB&G Integrated Marketing, shared how you can get involved in NYSTIA's new campaign encouraging New Yorkers to use their PTO right here in New York State. Access the tools and content already prepared for you in the online toolkit provided by BBG&G Integrated Marketing. Full recap.
#4: Incorporating Vox Pop Content in Your Destination's Marketing Strategy
With video's continuous rise across all social media platforms, Bridget Cerrone and Matthew Sourwine from Advance Media NY discuss the new style of vox populi videos and how they are great at capturing spontaneous and genuine reactions. Learn how these trendy videos match the authenticity that the viewers are looking for, and how you can capture this in your destination marketing. Full recap.
#3: Data-Driven Strategies to Boost Tourism and Increase Sales
Did you know that data is the most valuable asset? Seth Orozco, Sales Director at Sojern, discusses the 3 types of data and how you can reach and interact with the right type of audiences. This is especially important in targeting demographics for travel intent, helping you to cost-effectively drive demand, convert customers, and build guest satisfaction and loyalty. Full recap.
#2: Creating a Niche Tourism Trail
Building upon the popularity of New York State trail itineraries, Jessie McNaughton owner of Lift Bridge Yarn and creator of the NY Fiber Trail, shares her journey in creating this unique trail. The NY Fiber Trail now includes a curated collection of 78 yarn shops, fiber farms, yarn mills, and textile studios across New York State. Hear Jessie’s invaluable insights and lessons learned, and discover how you too can develop a successful niche tourism trail. Full recap.
#1: What You May Not Know About Hydroelectric Power
Kicking off the Fall Wednesday Webinar Series, Mark Luciano from Brookfield Renewable US discussed the community benefits of Brookfield's renewable energy assets, covering how they contribute jobs, taxes, and support tourism in communities where their dams are located across New York State. Full recap.