Wednesday Webinar Series: Fall 2024

by Rachele Markle

The Fall 2024 Wednesday Webinar series is here! Check out the recaps below, and sign up for the upcoming webinars hosted every Wednesday morning from 9:15 - 9:45. All webinars are free of charge.

#5: New Yorkers: Take Your Vacation! Advocacy Initiative

NYSTIA's Bob Provost, featuring Kayla Lloyd and Silvia Marin from BBB&G Integrated Marketing, shared how you can get involved in NYSTIA's new campaign encouraging New Yorkers to use their PTO right here in New York State. Access the tools and content already prepared for you in the online toolkit provided by BBG&G Integrated Marketing. Full recap.

#4: Incorporating Vox Pop Content in Your Destination's Marketing Strategy

With video's continuous rise across all social media platforms, Bridget Cerrone and Matthew Sourwine from Advance Media NY discuss the new style of vox populi videos and how they are great at capturing spontaneous and genuine reactions. Learn how these trendy videos match the authenticity that the viewers are looking for, and how you can capture this in your destination marketing. Full recap.

#3: Data-Driven Strategies to Boost Tourism and Increase Sales 

Did you know that data is the most valuable asset? Seth Orozco, Sales Director at Sojern, discusses the 3 types of data and how you can reach and interact with the right type of audiences. This is especially important in targeting demographics for travel intent, helping you to cost-effectively drive demand, convert customers, and build guest satisfaction and loyalty. Full recap.

#2: Creating a Niche Tourism Trail

Building upon the popularity of New York State trail itineraries, Jessie McNaughton owner of Lift Bridge Yarn and creator of the NY Fiber Trail, shares her journey in creating this unique trail. The NY Fiber Trail now includes a curated collection of 78 yarn shops, fiber farms, yarn mills, and textile studios across New York State. Hear Jessie’s invaluable insights and lessons learned, and discover how you too can develop a successful niche tourism trail. Full recap.

#1: What You May Not Know About Hydroelectric Power

Kicking off the Fall Wednesday Webinar Series, Mark Luciano from Brookfield Renewable US discussed the community benefits of Brookfield's renewable energy assets, covering how they contribute jobs, taxes, and support tourism in communities where their dams are located across New York State. Full recap.

 

Register below for an upcoming webinar:

NYSTIA is hosting weekly virtual workshops in an informal, "coffee and conversation" format from 9:15 am to 9:45 am every Wednesday from October 2nd to December 11, 2024.  

NYSTIA Wednesday Webinars are briskly paced, informative and themed to provide tactical 'know how' and 'how to' insights into best practice tourism-related marketing/management.

We encourage NYSTIA 'Members-with-Members' to invite their members to register. Each webinar is recorded and archived for post-event access.

Check out our Spring 2024 Lunch & Learn Webinar series wrap-up for recaps of all 16 webinars presented January through May, 2024. Each recap includes a bullet-point summary, slide decks, and a video recording.

Any questions should be directed to Brooke Wilson - Brooke@nystia.org.

- Brooke Wilson

Sign up for all of our webinar in this series below:

Select Which Webinar Dates You Want To Participate In

Please select all available dates below

with Mark Luciano, Brookfield Renewable U. S.
with Jessie McNaughton from the NY Fiber Trail
with Seth Orozco from Sojern
with Bridget Cerrone from Advance Media NY
with Elissa Mitchell from Corporate Communications
with Jonathan Keslow from Epsilon
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