Intro to Website Search Engine Optimization - Wednesday Webinar Recap

During last week's Wednesday Webinar Elissa Mitchell from Corporate Communications presented her topic: Introduction to Website Search Engine Optimization. 

Some insights from the webinar:

• Intro to Elissa
  • 30 years of experience in marketing/advertising/PR 
  • 20 years of working in digital marketing including SEO 
  • For the last 10 years she has been with Corporate Communications as a Digital Marketing Manager 
• What is SEO 
  • It is the process of improving your website to increase visitors from Google, Bing, and other search engines, when people search for products, services or general information. 
  • SEO is about improving organic - non-paid results. 
  • Google has the greatest search engine market share at about 80-90%. 
  • The Chrome browser, a Google product also has the majority of market share at about 65%. 
• SEO vs. Local SEO 
  • Local SEO is a subset that primarily focuses on driving traffic for a local business usually brick and mortar. 
  • Local SEO includes results seen in a map result or for a local search - that includes the city name, "near me", etc. 
• The 4 Components for SEO 
  • On-Page SEO 
    • Keyword identifications
    • Titles/Meta Desc./URLs
    • Content Optimization 
    • Keyword & conversion tracking 
  • Technical SEO 
    • Page load speed 
    • Mobile friendliness 
    • User experience 
  • Content 
    • Evergreen 
    • Content 
    • Blog/News 
  • Off-Page SEO 
    • Link building 
    • Social media 
    • Public relations 
  • Utilize G4 Analytics for tracking website data 
• SEO - Today & the Future 
  • Google and search results 
    • Algorithm updates - always happening 
    • Search results - continuous testing (elimination and reinstatement of pages, domination of shopping results) 
  • Keywords & keywords trends 
    • Keywords will change over time; continue to monitor - use Google trends to help 
  • Impacts of AI 
    • AI can be helpful, but don't rely on it to create content 
    • Use AI as a basis for content, determining topics of focus, etc. but make it your own 
    • AI is changing search - search results, search reliability
• See the slide deck for case study results! 

We would like to give our sincere thanks to Elissa Mitchell for providing her time and valuable insights on SEO. You can learn more about Corporate Communications by visiting their website.  

Please see the slide deck and recording below.