Resources & Insights

Browse our Resource Library for the latest industry insights, expert tips, policy updates, best practices and more affecting New York State's tourism industry.

posted: May 28, 2024

Spring 2024 Wednesday Webinar Series Wrap-Up

We want to again say thank you to the presenters and members who joined us each week for our inaugural Wednesday Webinar series! From AI to social media, earned media to advocacy, a wide range of topics were covered for during these weekly lunchtime breaks. Below you'll find the links to the…

posted: March 29, 2024

You're Invited! Join NYSTIA's DEAI Committee

NYSTIA acknowledges and advocates the need to cultivate diversity, equitability and inclusion (DEI) of the travel, tourism and hospitality industries of New York State. We encourage, equip and solicit best practices in workforce development, board building, and marketing and welcoming to diverse…

posted: November 3, 2023

Take the 2023 NYSTIA DEAI Survey

Hello Fellow NYS Tourism Industry Member: As we continue our work in the NYSTIA Diversity, Equity, Accessibility, and Inclusion (DEAI) initiative, we ask you to participate in our new, brief survey. This survey delves into DEAI in our workplace, visitation, and marketing. Our goal is to assess our…

posted: July 5, 2023

NYSTIA Website Accessibility Enhanced with AccessiBe

When we launched our new website in 2022, making sure it was ADA-compliant was one of our top priorities for the new year. Under the guidance of the NYSTIA DEAI Committee and with the help of Corporate Communications, we have recently installed the Web Accessibility widget AccessiBe to make our…

posted: May 16, 2023

DEAI Case Study: How Embracing Harriet Tubman's Legacy Boosts & Supports Diversity in Cayuga County

The COVID-19 pause and pivot offered an unexpected opportunity to delve into the authenticity of Harriet Tubman’s legacy in the Finger Lakes Region. When the Cayuga County Tourism office identified that Harriet Tubman, as an internationally recognized symbol of freedom, could be a significant…

posted: April 7, 2023

Cayuga County Office of Tourism Achieves Travel Unity DEAI Certification

AUBURN, NY – Cayuga County Office of Tourism has become the first organization to achieve certification through Travel Unity’s Certified By Travel Unity (CBTU) program. CBTU is the travel and tourism industry’s only certification program that validates visitor-facing organizations’ efforts…

posted: March 20, 2023

Two New Award Categories Added to 2023 NYS Tourism Excellence Awards

Start preparing your DEAI and sustainability nominations! The NYSTIA DEAI Committee, led by Nicole Mahoney at Break the Ice Media, and Sustainability Task Force led by Kate Kruk at Livingston Energy Group, have provided two new award categories for the 2023 NYS Tourism Excellence…

posted: March 6, 2023

DEAI Case Study: How a Request from Disney Kick-Started Discover Schenectady's DEIA Strategy

When Disney's Broadway production of Aladdin was getting ready to play in Schenectady, one of the show's executives asked the staff at Proctors Theatre if they or anyone in Schenectady had a list of LGBTQ and MWBE-owned businesses they could share with the cast & crew. Realizing that they did not,…

posted: January 23, 2023

Lake Placid 2023 World University Games: Setting a Sustainability Standard in the Adirondacks

As the World University Games come to a close in the Adirondacks, NYSTIA's Brooke Wilson shares a few key takeaways from the event. The exemplary sustainability standards set by the 2023 Lake Placid FISU World University Games undoubtedly place New York State as a beacon for sustainable event…

posted: December 13, 2022

2022 Travel Unity Summit Northeast: NYSTIA's Takeaways

Last week, NYSTIA's Rachele Markle had the opportunity to represent NYSTIA at the 2022 Travel Unity Summit Northeast, hosted in the historic town of Auburn, NY. Programming was packed with exemplary DEAI approaches throughout the Northeast, accessibility initiatives in NYS, meaningful community…

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