Brand USA's most recent Partner Webinar took a deep dive on the German market. Their team discussed upcoming events, in-market programs and ways to maximize partnership opportunities in Germany.
Here are a few key takeaways:
- Outbound travel from Germany is projected to exceed pre-pandemic levels in 2024.
- In 2023, Germany ranked as the second largest source of overseas international visitors to the USA with 1.8 million visitors.
- Brand USA's media campaigns will maintain full funnel strategies throughout FY24, incorporating content partnerships in Germany with trusted brand voices to create engaging content and further extend our message.
- Germany, Switzerland, and Austria boast robust air connectivity, offering 70 direct flights into 7 U.S. gateway cities.
- Brand USA has developed new strategic partnerships with key German travel trade partners and media companies to bolster U.S. destinations through impactful media campaigns.
See this link for a downloadable copy of the presentation slides and recording of the webinar.