News

NYSTIA acknowledges and advocates the need to cultivate diversity, equitability and inclusion (DEI) of the travel, tourism and hospitality industries of New York State. We encourage, equip and solicit best practices in workforce development, board building, and marketing and welcoming  to diverse…

Members of the I LOVE NY team will discuss the programs, describe the value of these segments and explain the strategy and tactics utilized for each at the 2024 NYS Tourism Conference on Friday, April 19. The panel discussion will provide an opportunity for attendees to learn about I LOVE NY…

During last week's Lunch and Learn Webinar Bill Sweitzer and Shane Mahar from New York State Canal Corporation presented their topic: Updates for 2024: Upgrades, On the Canal Programs, and more! Some Insights from the webinar: Establishing the Erie Canal Bicentennial Commission Recognize the…

Erica Schneider, Policy & Planning Manager at Parks & Trails New York, will speak at the 2024 NYS Tourism Conference as part of the Great Outdoors panel on Wednesday, April 17. During her session, Erica will speak on Trails as Drivers of Sustainable Economic Development.   The…

Join us on Wednesday March 27th for a NYC Canal Corp update on their plans for 2024 & 2025!  Why You Should Attend: Get 'On the Canals' updates and a look ahead to the upcoming season. Shout to small businesses for 2025! Hear information on Canal Corporation's Bicentennial Forums in…

Last weekend, NYSTIA Exhibited at the Montreal Outdoor Adventure Show, a two-day show at the Palais des congrès de Montréal. We had Kosta Tsimiklis, a representative from Canadian Rep Firm Reach Global Marketing, and translator Sylvie Neslson from Adirondack Executive Services in the booth. This…

Matt Rocha, Account Executive, Travel & Tourism at Aki Technologies, will speak at 11 am on Wednesday April 17th for a pre-conference workshop session at the 2024 NYS Tourism Conference. In this session Matt will be talking about ChatGPT for Tourism Professionals. Take a deep dive into how text and…

Weekly Report Will Help New Yorkers Identify the Best Places to See Lilacs, Roses, Tulips, Magnolias and Cherry Blossoms at Over 30 Partner Attractions Statewide – Interactive State Map Available Here Governor Hochul Also Reminds New Yorkers of Spring-Themed Hikes, Maple Sugar Programs,…

During Last Week's Lunch and Learn Webinar, Chris Parsons from Workshop presented his topic: MoneyBall: Rethinking Your Social Media Game to Score Consistent Wins.  Some Insights from the webinar: What are the top three characterisitics of Workshop? Fully Integraded Collaborative by Nature…

Ann Flach is the Marketing and Communications Coordinator at Campground Owners of New York (CONY). In this position, she is actively engaging with campground owners and outdoor enthusiasts to boost interaction and interest in camping in NY. Her role involves crafting captivating social media…

Rob Montana is the Communications Manager for Visit Ithaca. As Communications Manager, he handles media outreach, FAM trip itineraries, and content creation.  Visit Ithaca is a division of the Tompkins Chamber, the Tompkins County Convention & Visitors Bureau is the official Destination…

Maria Sheetz, Senior Director of Media Sales at Amadeus, will speak at the 2024 NYS Tourism Conference on New York Visitors: A Closer Look at Trends and Insights. She will be discussing how to gain valuable insights on bookings and search trends to New York State. As well, Maria will be discussing…

A proven leader in brand strategy and creative direction, Tom has spearheaded powerful creative campaigns for an inspiring range of national, high-profile clients. He has focused his decades-long career on pushing boundaries well past what’s expected, on cultivating a sense of curiosity and…

During last week's Lunch & Learn Webinar, Seth Orozco from Sojern presented his topic: Navigating the 2024 Media Landscape: Collaborative Marketing Strategies for Destinations and Attractions. Some insights from the webinar:  Who is Sojern? Sojern is a marketing platform that uses data to…

Last weekend, NYSTIA attended the Adirondack Sports Summer Expo, a two-day show at the Saratoga Springs City Center in Saratoga Springs, NY. We were surrounded by many of our New York State Tourism partners.Thousands of attendees attended the show to plan their next outdoor adventure and…

Sarah Walters is currently a senior at Niagara University and will be graduating this May, 2024. She is majoring in Tourism Destination and Event Management with a minor in Communication. At Niagara, she is the Vice-President of the Hospitality and Tourism Association and a member of Club Management…

What if you could know a little bit more about your everyday social media game? Channeling his inner Brad Pitt, Chris Parsons, Director of Social Media at Workshop, recognizes an imperfect understanding of where successful social media content comes from and shares lessons around Workshop’s…

Cooperstown, NY — Tourism leaders across south-central New York are announcing the name of a new water trail being developed to attract visitors to eight counties along the Chemung and Susquehanna Rivers.  The New York Susquehanna Basin Water Trail (NYSBWT) is a conceptual trail,…

New York State Department of Environmental Conservation (DEC) Commissioner Basil Seggos today announced the start of the 2024 ‘I BIRD NY’ Challenge for birders of all ages and abilities. The challenge provides opportunities to identify birds and learn about birdlife and awards program finishers…

This past weekend the NYSTIA tourism booth was showcased at the Camping, Hunting & Fishing Show of Trois-Rivières in the Canadian province of Quebec. Trois-Rivieres is about 2 hours northeast of Montreal. This three-day travel show was a show of firsts! It was our first-ever event in the province…