News

NEW YORK, NY– Moves Magazine named Mary Kay Vrba, President and CEO of Dutchess Tourism, Inc. (DTI), a 2019 Power Women Honoree at its annual gala event Friday evening. The Moves Power Women Gala, now in its 16th year, honors and celebrates women who embody the magazine's…

Harness the value of visitor experience data to drive sustainable revenues.IIn a mid-2019 dialog with NYSTIA staff, Rove Marketing learned that member feedback identified consumer data insight as a key member interest heading into 2020. It's with this feedback in mind that Rove Marketing has…

As a tourism marketer, you create and lead campaigns designed to deliver incremental visitors to your community, attraction or business.How do you know when your campaign was successful?Buzzwords like ROI, attribution, data-driven decisions and relevancy swirl around your professional networks but…

I LOVE NY has just launched a brand-new campaign, the Build Your Own Bucket List sweepstakes! Visitors to ILOVENY.com will be encouraged to explore our Top 20 selections for the 2020 Bucket List to encourage early consideration as they start thinking about their vacation plans for the year ahead and…

People from 26 states and Canada walked, ran, cycled, and paddled their way to fitness and fun this year as part of the new Canalway Challenge, launched by the Erie Canalway National Heritage Corridor in May. More than 1,279 individuals, 267 teams, and 30 organizations signed on. Participants…

AllTheRooms Analytics works with destination marketing organizations, convention & visitors bureaus and other tourism professionals to help them understand the short-term rental market. As a pioneer of AllTheRooms' venture into the data space a year ago, Victor Bosselaar has been able to deliver…

2020 will mark the 3rd year that My Passion Media, publishers of Canadian Traveller and Explore magazines, have partnered with NYSTIA to offer members the opportunity to reach the lucrative Canadian tourism market. My Passion Media understands how important the Canadian market is to NY destinations…

Camping Discount for Lake Ontario, St. Lawrence Regions Helps Fuel Surge; Campsites, Cabins, Cottages, Yurts Occupied More Than 680,000 NightsGovernor Andrew M. Cuomo announced that attendance at State Park campgrounds surged to an all-time high this year, fueled by a camping discount along the Lake…

2019: Average Leads 6,400 - 7,000This April marks the 6th year Hearst Women's Travel Group has been a media partner in the NYSTIA Co-Op. NYSTIA members reach nearly 8.7 million readers in the Northeast through the pages of Good Housekeeping, Women's Day and Country Living. Nearly 20 NYSTIA members…

Congress has an opportunity to renew Brand USA this year—a program that has proven to boost U.S. jobs and the economy without costing taxpayers a dime.International travelers have many choices and we want them to choose America. Ensuring Brand USA's reauthorization ensures the U.S.…

  NYSTIA's 2019 Co-Op advertising programs generated tens of thousands of leads, booking and sales for NYSTIA members. We will build on that success and introduce new initiatives in 2020. NYSTIA's 2020 Media Co-Ops are more diverse and address a broader scope of engagement than ever before. In…

Rove Marketing helps tourism organizations solve problems and reach their full potential. We are unique in that we bring a deep understanding of destination management, data, and technology offered through a range of services and a suite of tourism research and tech platforms. We work with DMOs to…

Take Your Destination On The Road With Us! NYSTIA's 2020 consumer travel show schedule currently includes events in Toronto and Ottawa, Canada; Columbus and Cleveland, OH; Pittsburgh, Harrisburg, Lehigh and Reading, PA; Springfield, MA; Hartford, CT and Western New York. More shows are expected to…

Dear Friends,On behalf of the Canal Corporation and the New York Department of State, I would like to invite you to our upcoming SUNY / Erie Canal Bicentennial Forum on Workforce Development, on Wednesday, Oct. 30th at SUNY Adirondack in Queensbury. In cooperation with the State University of New…

Hello, Team New York State – I write to add my insight into how the development of ALON Marketing Group's co-op partnership with Break the Ice Media in the domestic group tour marketing co-op opportunity came about. It has long been the case that destinations struggle with…

  NYSTIA's 2019 events set new highs for attendance, member engagement and, most importantly, member satisfaction! We've got great plans to raise the bar even higher for 2020. We'll be announcing more details in the weeks to come, but SAVE THE DATES now. You will want to join your colleagues…

  AAA has an all-new lineup of 2020 marketing opportunities developed specifically for NYSTIA members! AAA's 2020 Integrated Marketing Program will deliver the best of both worlds, combining a highly targeted print insert with a robust digital presence to yield optimum outcomes. Our NYSTIA…

Event Promotes Tourism in the North Country, Supporting Statewide Industry that Generated a Record $71.8 Billion in Direct Visitor SpendingHistoric $240 Million Investment Leads to New Lodge, Mountain Coaster, Zipline and Olympic Center - Renderings Are Available Here New York State to Welcome the…

Stephanie Goodwin is a Senior Account and New Business Manager for McCue PR, a PR firm specializing in communications and marketing for tourism, wine and hospitality brands. While McCue is based in LA, Stephanie heads McCue's New York office, serving clients on both coasts and…

AUBURN, NY –New York State Travel Industry Association (NYSTIA), has announced the election of 3 new members and the re-election of 4 members to the NYSTIA board of directors at their Annual Meeting held on September 26, 2019 in Auburn, NY.The newly elected and re-elected members…