News

Thursday, August 27, 2020 at 12:00 PM EDTHosted by Thomas Garzilli, Chief Marketing Officer, Brand USAREGISTER HEREDear Industry Colleagues:As introduced in our quarterly Board of Directors meeting, we have unveiled our newest platform, the Brand USA Global Marketplace, which will keep the U.S.…

Creative ideas, strategic thinking and HARD WORK were all clearly illustrated Thursday, August 20, as four New York State tourism executives provided a fascinating look at their respective destinations' reopening efforts and initiatives.Yesterday, U.S. Travel's 'Assessing Recovery' webinar series…

As we prepare for the upcoming 2020 election, it is critical we protect the most fundamental cornerstone of our democracy—the right to vote. Today, I signed legislation that ensures every registered New Yorker has options on how to vote in November in light of the ongoing COVID-19…

We continue to make good progress against Coronavirus—for the 12th consecutive day, our statewide infection rate has been below 1 percent. But COVID is not over. Complacency or letting our guard down is a threat to that hard-won progress. We need to keep taking steps to protect one…

Michael is a native of the Finger Lakes region. He was born in Rochester, NY but enjoyed an early childhood upbringing in Newport, RI (“America's First Tourism Town") to which he attributes his passion for hospitality.Over his thirty-five year career he has had the pleasure and…

Today is the 100th anniversary of the ratification of the 19th Amendment of the U.S. Constitution, which gave women the right to vote. We celebrate this milestone and all who fought and continue to fight for full suffrage, including the legendary New Yorkers Susan B. Anthony, Elizabeth Cady Stanton…

New York State's infection rate has been below 1 percent positive for ten consecutive days and accordingly, the State will permit local elected officials to allow gyms in their locality to reopen. Starting August 24th, gyms and fitness centers can reopen at 33 percent capacity while enforcing…

GLOW TOURISM REGION LAUNCHES FRESH AIR ADVENTURES PROGRAMGLOW (Genesee, Livingston, Orleans and Wyoming) Counties are excited to launch a new regional tourism program – “Fresh Air Adventures – New York's Falls to the Finger Lakes". The program…

New York State is investing in innovative methods to detect and control any new Coronavirus outbreaks. Today, we are launching a pilot program to detect the presence of COVID-19 in wastewater. In doing so, we will have an early indicator system to detect virus spread in communities. Wastewater…

New York continues to make progress in beating this virus. For the fifth consecutive day, New York's infection rate has been below 1% and for the second straight day we tested a record number of New Yorkers, conducting 87,900 tests. These numbers are by no means a coincidence. They're the result of…

Good afternoon, New York Friends!Thank you so much for all of your engagement in support of travel and tourism over the last several months. Unfortunately, after making significant progress on many of our priorities to provide relief, protection and stimulus for our industry, Congress and the…

Yesterday, New York State reported a record number of COVID diagnostic tests in a single day: 87,776 people, with a rate of only 0.79% of them testing positive. To date, New York State has tested over 6.7 million people and leads the nation in testing. Testing tens of thousands of New Yorkers every…

Thursday, August 20, at 2:00 PMJoin us on Thursday, August 20, at 2:00 PM ET, to hear the findings and recommendations from "Funding Futures," a major study of the recovery and future of tourism and DMO funding models coming out of the COVID-19 crisis. The project analyzed 115 North American cities,…

Travis Bort, Owner/Creative Director of ABC Creative recently welcomed Rachel Kelly to the team in her new role as a Project Manager. As Project Manager, Rachel will manage and keep track of all the projects that come into the agency. Rachel will also work closely with ABC's creative director and…

Our numbers continue to be encouraging. The total number of hospitalizations, at 540 yesterday, remains low and steady, and the number of patients in ICU fell to 120 patients—the lowest number since March 15th. The State conducted 77,059 tests, of which 667, or 0.88%, were…

"I am excited to take on my new role as Discover Schenectady's Interim Executive Director," says Angela Kelly. "My main focus will be to serve our county by effectively promoting our venues and top tourist attractions, including but certainly not limited to Rivers Casino & Resort, Proctors, our…

School districts have until Friday, August 21st, to submit plans for in-person learning to the Department of Health. Currently, a number of school districts have yet to submit a plan. If they fail to meet the Friday deadline, they will not be allowed to open in person. What is the right plan for…

The infection rate statewide—in every region—is below the established threshold and therefore all school districts are permitted to open this fall. Whether your school will be in-person, remote, or a hybrid model, will be determined locally by each individual…

Thank you to the hundreds of attendees who joined us for yesterday's webinar, “Accelerating Recovery with the Let's Go There Campaign" where we shared details on the industry wide marketing campaign that U.S. Travel has been facilitating alongside more than 50 marketing and…

Today is day 159 of the pandemic. This crisis is not over. We need to rely only on science and data. This is not about politics—it's about science. And the virus will continue to ricochet across this country until we realize that unless we control it everywhere, we won't control it…