News

- Today, vaccine eligibility opened up to all New Yorkers age 30 and up, and we are getting shots in arms as fast as our supply allows. We know the key to defeating COVID once and for all is getting every single New Yorker vaccinated. Nearly one out of every three New Yorkers has already received at…

- Hello to my NYSTIA colleagues! - When I spoke to NYSTIA in June 2020, we were in the midst of of an unprecedented world pandemic with growing uncertainty and no end in sight. Now, with the arrival of vaccines, we are beginning to see the light at the end of this long tunnel. And when the time is…

- Valerie Knoblauch, President & CEO of the Finger Lakes Visitor Connection, has been appointed by Governor Cuomo to serve on the New York State Tourism Advisory Council. Val was appointed based on the recommendation of Assembly Minority Leader Will Barclay. It is the latest of many industry…

- Today, we take a monumental step forward in the fight to beat COVID. Starting tomorrow, March 30, all New Yorkers age 30 or older will be able to be vaccinated, and all New Yorkers age 16 or older will be eligible on April 6, well ahead of the May 1 deadline set by the White House. Eligible New…

From the Desk of Roger DowDear Travel Professional,The devastating and reprehensible attacks on the Asian American Pacific Islander (AAPI) community that have been on the rise recently further illustrates how much work there is left to do as a country to create an inclusive and safe environment for…

- Digital Pass Offers Free, Voluntary Way to Share COVID-19 Vaccination or Negative COVID-19 Test Status in Accordance with New York State GuidelinesProven, Secure Technology Developed in Partnership with IBM Following Successful Pilot As Part of Initial Launch, Excelsior Pass Can Be Used by…

- Thursday, April 1, 3pm ET -Join Destination Analysts and Miles for an in-depth presentation of fresh, new insights from our latest 2021 edition of The State of the International Traveler Study. Through an exploration of international travel sentiment in 14 top markets, this exclusive webinar will…

- Tuesday, March 30 at 11am ET -This week's update of travel insights with Destination Analysts will be followed by another entertaining edition of Hot Takes. Tune in as this panel of industry experts – Andrew Wilson of Atlanta CVB, Tim Zahner of Sonoma Valley Visitors Bureau,…

- As we continue to move vaccination forward we also need to revitalize New York's economy and make sure we reopen safely. To that end, today we launched Excelsior Pass, a free and voluntary platform for businesses & individuals that can be used to easily access secure proof of a recent negative…

- Larry Cohen is President of Northeast Media and primary sales and marketing executive for the owners of Essentially America magazine. Northeast Media represents internationally-based media for advertising sales in the USA. Their network of international affiliates also provides international sales…

- Thanks to our dedicated professionals and volunteers, we have hit a new 24-hour record for the number of vaccine doses administered—202,123—and we are administering more than a million doses every week. As we continue our outreach in the hard-hit communities to…

- Senator Schumer led the charge to get two major tourism wins into the COVID package that the Senate passed on Saturday, March 6. That relief legislation went on to pass the House and be signed into law by the President the following week. Here are the details:Win #1: $3 Billion for Economic…

- Wednesday, April 21 Business Resiliency Workshop - - Using Data to Drive Creative and Spark Imagination: Don't fall into the "online dating trap" by only showing one old photo with no story behind who you really are. Spoiler: You won't get picked! Learn how you can make sure your creative assets…

- As of today, over eight million doses of vaccine have been administered in New York. Our large distribution network is steadily getting shots into people's arms all across the state, but we need to be mindful that we are still in a footrace between the infection rate and the virus. The progress…

- ACT NOW / Let Your Voice Be Heard In Albany -Tourism Matching Funds Are Critical To Economic Recovery & Generating New York State Tax RevenuesTourism is the third largest industry in New York State. The tourism industry has paid dividends for years to New York's economy, setting new records…

- Wednesday, April 21 Business Resiliency Workshop - - How Does a News Story Get Told? will highlight the inner workings of a newsroom, identify simple tactics and tips of the trade to help your organization's stories and successes get shared in mainstream media.Why you should attend this…

- We continue to make great strides in our vaccination progress. To date, New York has administered nearly 8 million vaccine doses, and the state's expansive distribution network is hard at work getting shots in arms. Our NYS/FEMA mass vaccination site in Yonkers administered its 20,000th vaccine…

- Wednesday, April 21 Business Resiliency Workshop -Branding You: Be the story others share will address how aligning personal and professional branding leads to greater success for both YOU and YOUR ORGANIZATION. Professionals who understand how to integrate their personal presentation with their…

- Starting tomorrow at 8 a.m., New Yorkers 50 years of age and older will be eligible to receive the vaccine. We continue to kick vaccinations into overdrive throughout the state by expanding eligibility, establishing new vaccination sites and opening up eligibility to providers to reach new…

- Wednesday, April 21 Business Resiliency Workshop - Paid Social Ads: How to Amplify Your Message to Reach More People will address how to use paid social ads to drive more brand awareness, web traffic, lead generation, conversions, and revenue for your organization.Why you should attend this…