News

- Jonathan Keslow is the Director of Travel and Tourism at Epsilon—the leader in outcome-based marketing with a rich, 50-year heritage in helping marketers anticipate, activate and prove measurable business outcomes. Jonathan has worked in the digital marketing space for nearly a decade. He…

U.S. Travel President & CEO to be Honored With Named Scholarship Roger Dow will address the New York State Tourism Conference in White Plains, Westchester County on Wednesday, April 20, 2022. Since January 2005, Dow has guided U.S. Travel and the broader industry through periods of remarkable…

Using mobile location data to identify where travellers live (i.e. where mobile device sleeps), the distance travelled by visitors to each upstate NY region (excl. NYC/Long Island) can be determined. Looking at the average across these regions we saw the average distance travelled by out of state…

Please welcome the team at New York State Department of Environmental Conservation (NYSDEC) Adventure NY Group to the NYSTIA community! The team includes Laurel Remus, Kayla Baker, and Taylor Johnson and is led by Laura DiBetta, DEC's first Director of Outdoor Recreation.Adventure NY is an all-woman…

While centralizing and creating an economical, accessible data environment is a start, turning data into actionable insights is the real driver of success. We want to share how New York regions and counties are using data to uncover new insights for more confident decision making and sharing these…

- Discover Schenectady announced today that it has deployed eight digital visitor kiosks throughout Schenectady County.“Schenectady County has so many great attractions, events and businesses – there's something for everyone," said Schenectady County Legislator Cathy Gatta, President of Discover…

  To all my tourism colleagues, As we share this look at the best of 2021, we're looking forward to great events and more good news as we anticipate the beginning of the 2022 season and start the countdown to the 200th anniversary of the Erie Canal in 2025. Enjoy the video! Be well,  …

- BBG&G Integrated Marketing, a digital marketing agency in Hudson Valley, NY, has been honored with four distinct awards from AVA Digital and Summit Emerging Media Awards for their work for Helen Hayes Hospital, Titanium Worldwide, Hudson Valley Tourism and Hudson Valley National Heritage…

Nicole Mahoney is the CEO of Break the Ice Media, a strategic PR and Digital Marketing agency working exclusively in the travel, tourism & hospitality industry helping marketers create demand, inspire visitation, foster connections, drive conversions and strengthen ROI. She and her team do so by…

Nicole Mahoney is the CEO of Break the Ice Media, a strategic PR and Digital Marketing agency working exclusively in the travel, tourism & hospitality industry helping marketers create demand, inspire visitation, foster connections, drive conversions and strengthen ROI. She and her team do so by…

Wednesday, April 20 Business Resiliency Workshop – Video: Essential to Today's Marketing Strategy: Video is everywhere now – and it's not going anywhere. Due to the rise in consumer video consumption, it's key that marketers prioritize video and find ways to…

GOVERNOR HOCHUL ANNOUNCES NEW EFFORTS TO SUPPORT THE HOSPITALITY INDUSTRY WITH A MORE EFFICIENT STATE LIQUOR AUTHORITYGovernor Highlights Importance of Permanent To-Go Drinks and Other Budget Proposals to Modernize State Liquor Regulations, Support Small Businesses, and Bring Back Hospitality…

Greg Star is the Co-Founder of Carvertise — the leading rideshare advertising and marketing company based in Wilmington, DE. Carvertise provides modern, experiential out-of-home advertising solutions by way of wrapping rideshare cars with advertisements. Destination marketers understand the…

Greg Star is the Co-Founder of Carvertise — the leading rideshare advertising and marketing company based in Wilmington, DE. Carvertise provides modern, experiential out-of-home advertising solutions by way of wrapping rideshare cars with advertisements. Destination marketers…

(Or “Summer Hopscotching with a Film Crew across New York on the Empire State Trail") - Looking for ways to promote the new Empire State Trail, New York State Parks teamed up with TPAs and PBS' Travels with Darley show to showcase some of the cool destinations and local flavor…

Who: PBS Stations in the Greater Cap. Dist., Eastern New York, Hudson Valley, and New York City What: The Travels with Darley series includes a full episode on New York's 750-mile Empire State Trail When: WMHT(Greater Cap. Dist., Eastern NY, Hudson Valley) on Sat., Feb. 26 at 9:30am - WNYE (NYC) on…

Deborah Garry is the Founder and CEO of BBG&G, a full-service creative, advertising, and digital marketing communications agency that has successfully promoted destinations, sites, and attractions for over 25 years. With BBG&G, you find a one-stop team to handle all your creative and marketing needs…

Deborah Garry is the Founder and CEO of BBG&G, a full-service creative, advertising, and digital marketing communications agency that has successfully promoted destinations, sites, and attractions for over 25 years. With BBG&G, you find a one-stop team to handle all your creative and marketing needs…

- Wednesday, April 20 Winning Content Marketing Strategy Workshop -Best Practices of Content Marketing: Join us as we investigate the marketing efforts that are effective as digital growth continues to explode. Throughout this session, we will discuss using multiple media channels to purposefully…

- TRANSFORMATION…how to embrace a NY Movement - We all agree that NY State has had an extremely difficult couple of years and tourism was amongst the greatest industries effected. However, New Yorkers are resilient and have mastered the ability to overcome obstacles. NY Strong…