News

MacKenzie Zarzycki is the Director of Marketing & Communications at Discover Saratoga.  As the Director of Marketing & Communications for Discover Saratoga, MacKenzie's role involves creating and implementing marketing strategies that promote Saratoga County as a premier destination for meetings…

Malta, NY - Campground Owners of New York (CONY), the leading trade association for independently owned campgrounds in the state, is thrilled to announce the highly anticipated Exposition for the Outdoor Hospitality Industry. The event will take place from November 2nd to November 5th, 2023 at the…

Gain insights on the tools, strategies, partnerships, and technology available to assist you in meeting your destination marketing and management goals in 2024 and beyond on Thursday afternoon at the 1:1 Member-To-Member Networking Sessions at the 2023 NYSTIA Annual Meeting! These 15-minute, free…

Center to connect students with high-paying jobs and job training KINGSTON, NY - The Ulster County Legislature approved a lease agreement at its August 15 meeting, greenlighting County Executive Metzger’s plans to create a Workforce Innovation Center for the Green Economy at iPark87, the site of…

Vacationing families using an Electric Vehicle need to know where to get a charge along the way.    To assist, DiscoverUpstateNY.com, the 'Go To'  tourism website for Upstate New York, has developed an interactive Charging Station Map.    The map searches for…

WATERFORD– The Erie Canalway National Heritage Corridor has received a $750,000 Paul Bruhn Historic Revitalization Grant from the National Park Service to support economic development through the preservation of historic buildings in rural communities in the Mohawk Valley.  …

On Thursday morning of the Annual Meeting, Geoff Lacher, Senior Tourism Data Analyst at Rove will be presenting their workshop, Blending Datasets to Uncover Hidden Gems.  This session will be about showcasing New York State County data, they will explore multiple data sources and demonstrate how…

Kayla Lloyd, Marketing Manager for BBG&G Integrated Marketing will be presenting Thursday morning at the Annual Meeting, their workshop, Unlocking Marketing Success: Mastering the Marketing Funnel for Lead Generation and Conversions. Join BBG&G Integrated Marketing for an insightful session on…

NYSTIA's new Travel Booth was featured at the Lucille Ball Comedy Festival at the National Comedy Center in Jamestown, NY, from August 3rd through 6th and Legoland, NY on August 7th and 8th. The Lucille Ball Comedy Festival is a premier comedy festival celebrating the life and work of Lucille Ball.…

Carrie Tschetter is the President and Director of Business Development at Archer ATR. As President and Director of Business Development, Carrie is responsible for developing and maintaining client and partner relationships. She believes in collaboration and honest communication and she enjoys…

Jennifer Ackerson is the President & CEO of Alon Tourism Solutions.  Jen Ackerson, President of Alon Tourism Solutions is a 25+ year veteran of the tourism industry with deep experience in every supplier category. She is an expert in educating and connecting tourism destinations/suppliers with…

The following provides the key takeaways from the August 9th State of the American Traveler webinar presented by Destination Analysts.  The presentation covered their research findings on financial sentiment, traveler sentiment, and travelers' expectations.  The most significant findings…

Kyle Pierce is the Director of Sales at STQRY, he manages the sales team and helps locations learn more about how they can help. STQRY provides world class digital solutions for destinations with stories to share. Harness the power of technology to allow your visitors to engage deeper, explore…

Hillary Olson, President & CEO of the Rochester Museum & Science Center will be presenting on the upcoming 2024 Solar Eclipse on the morning of Thursday, September 14th at the 2023 NYSTIA Annual Meeting.   The entire state of New York will have the opportunity to view the solar eclipse…

Mary Gendron, Senior Vice President-Managing Director of Mower will be presenting Thursday September 14th at the 2023 NYSTIA Annual Meeting, Good Fences: Best Practices for Working with Influencers. She will be discussing tips for finding, engaging with and contracting with social media…

Malik D. Evans is the 71st Mayor of Rochester. As the leader of the City’s executive branch, Mayor Evans is committed to promoting positive, systemic and structural change by providing transparent and collaborative leadership, offering equitable access to essential municipal services, enabling…

On behalf of our entire team at Visit Rochester, we are delighted to be your destination hosts for the 2023 NYSTIA Annual Meeting and Tourism Excellence Awards! If you have not yet already, I encourage you to register for next month’s event and book your room at the Hyatt Regency Rochester…

Deadline for Submission: August 25, 2023WATERFORD- The Erie Canalway National Heritage Corridor is calling for entries for its 18th annual Erie Canalway Photo Contest. Images should convey people enjoying activities on the waterway and Canalway Trail or show the unique character of New York’s…

The Albany Times Union has just added a new travel-focused marketing program to the fall schedule that would be an ideal fit for NYSTIA members – the Upstate Traveler Fall Guide. The guide will publish in the Times Union on Sept 21. It’s a print + digital program offered at discounted…

July 25, 2023 - The Destination Marketing Corporation is thrilled to announce the appointment of Ryan West Geraghty as the new Marketing and Communications Director. This strategic appointment reflects our unwavering commitment to innovate, grow, and elevate the tourism experience for travelers and…