News

James Sauter, Co-Founder, Sally Donovan, Client Relations Lead, and David Lee, Product Specialist at Rove, will provide a NYS Consortium Data Program update and briefing as a special pre-conference program on Wednesday, April 17. This session is by invitation…

During last week's Lunch & Learn Webinar, Bren Jobe from Corporate Communications presented his topic: Corporate Communications, Getting Started with Marketing Automation.  Some Insights from the webinar: What is Marketing Automation? A software that handles routine marketing tasks without the need…

Rich Gagliano, Senior Vice President, Marketing, Empire State Development (ESD) will be making remarks during Thursday's luncheon as part of the I LOVE NY / Empire State Development update at the 2024 NYS Tourism Conference in Niagara Falls, New York. About Rich: In his role as Senior Vice…

SOURCE: Brand USA WASHINGTON -- Brand USA, the destination marketing organization for the United States, today announced that, as part of a planned succession process, its Board of Directors has appointed Fred Dixon as the company's new President & Chief Executive Officer, effective July 15,…

The New York State Office of Parks, Recreation and Historic Preservation today issued a Request for Proposals (RFP) seeking a new agency website design and content management system highlighting the popular system of state parks and historic sites which drew 84.1 million visitors to its properties…

NYSTIA acknowledges and advocates the need to cultivate diversity, equitability and inclusion (DEI) of the travel, tourism and hospitality industries of New York State. We encourage, equip and solicit best practices in workforce development, board building, and marketing and welcoming  to diverse…

Members of the I LOVE NY team will discuss the programs, describe the value of these segments and explain the strategy and tactics utilized for each at the 2024 NYS Tourism Conference on Friday, April 19. The panel discussion will provide an opportunity for attendees to learn about I LOVE NY…

During last week's Lunch and Learn Webinar Bill Sweitzer and Shane Mahar from New York State Canal Corporation presented their topic: Updates for 2024: Upgrades, On the Canal Programs, and more! Some Insights from the webinar: Establishing the Erie Canal Bicentennial Commission Recognize the…

Join us on Wednesday March 27th for a NYC Canal Corp update on their plans for 2024 & 2025!  Why You Should Attend: Get 'On the Canals' updates and a look ahead to the upcoming season. Shout to small businesses for 2025! Hear information on Canal Corporation's Bicentennial Forums in…

Last weekend, NYSTIA Exhibited at the Montreal Outdoor Adventure Show, a two-day show at the Palais des congrès de Montréal. We had Kosta Tsimiklis, a representative from Canadian Rep Firm Reach Global Marketing, and translator Sylvie Neslson from Adirondack Executive Services in the booth. This…

Matt Rocha, Account Executive, Travel & Tourism at Aki Technologies, will speak at 11 am on Wednesday April 17th for a pre-conference workshop session at the 2024 NYS Tourism Conference. In this session Matt will be talking about ChatGPT for Tourism Professionals. Take a deep dive into how text and…

Weekly Report Will Help New Yorkers Identify the Best Places to See Lilacs, Roses, Tulips, Magnolias and Cherry Blossoms at Over 30 Partner Attractions Statewide – Interactive State Map Available Here Governor Hochul Also Reminds New Yorkers of Spring-Themed Hikes, Maple Sugar Programs,…

During Last Week's Lunch and Learn Webinar, Chris Parsons from Workshop presented his topic: MoneyBall: Rethinking Your Social Media Game to Score Consistent Wins.  Some Insights from the webinar: What are the top three characterisitics of Workshop? Fully Integraded Collaborative by Nature…

Ann Flach is the Marketing and Communications Coordinator at Campground Owners of New York (CONY). In this position, she is actively engaging with campground owners and outdoor enthusiasts to boost interaction and interest in camping in NY. Her role involves crafting captivating social media…

Rob Montana is the Communications Manager for Visit Ithaca. As Communications Manager, he handles media outreach, FAM trip itineraries, and content creation.  Visit Ithaca is a division of the Tompkins Chamber, the Tompkins County Convention & Visitors Bureau is the official Destination…

Maria Sheetz, Senior Director of Media Sales at Amadeus, will speak at the 2024 NYS Tourism Conference on New York Visitors: A Closer Look at Trends and Insights. She will be discussing how to gain valuable insights on bookings and search trends to New York State. As well, Maria will be discussing…

A proven leader in brand strategy and creative direction, Tom has spearheaded powerful creative campaigns for an inspiring range of national, high-profile clients. He has focused his decades-long career on pushing boundaries well past what’s expected, on cultivating a sense of curiosity and…

During last week's Lunch & Learn Webinar, Seth Orozco from Sojern presented his topic: Navigating the 2024 Media Landscape: Collaborative Marketing Strategies for Destinations and Attractions. Some insights from the webinar:  Who is Sojern? Sojern is a marketing platform that uses data to…

Last weekend, NYSTIA attended the Adirondack Sports Summer Expo, a two-day show at the Saratoga Springs City Center in Saratoga Springs, NY. We were surrounded by many of our New York State Tourism partners.Thousands of attendees attended the show to plan their next outdoor adventure and…

Sarah Walters is currently a senior at Niagara University and will be graduating this May, 2024. She is majoring in Tourism Destination and Event Management with a minor in Communication. At Niagara, she is the Vice-President of the Hospitality and Tourism Association and a member of Club Management…