Webinar RECAP: Digital Discoveries: Lessons learned from Tenement Museum

During last week's Lunch & Learn Webinar, Kayla Lloyd from BBG&G Integrated Marketing presented her topic: BBG&G: Digital Discoveries: Lessons Learned from Tenement Museum. 

Some insights from the webinar:

• BBG&G's Full Service Capabilities
  • Brand
    • Brand positioning strategy
    • Market research
    • Media research, planning, & placement 
    • Design & creative development
  • Optimize
    • Traditional advertising
    • Digital advertising
    • Social media (strategy, content, management)
    • Interactive media & video
    • Web development
    • SEO
  • Convert
    • Direct Marketing
    • Marketing automation & E-Marketing
    • Reporting & Analytics
• Developing a Comprehensive Strategy
  • Get to know your consumers
    • Tools
      • Focus groups and surveys
      • Social media analytics
      • Monitor online reviews
      • Industry trends
      • Competitive Analysis
• The Marketing Funnel
  • Awareness
    • Potential customers are first introduced to your brand through broad strategic marketing campaigns and consumer research
  • Consideration
    • Focus on building relationships with leads and solidifying market positioning & deliver targeted messaging
  • Evaluation
    • Prospects are interested and evaluating their options (Show them your value)
  • Conversion
    • The lead is now a customer. Positive buying experiences can lead to referrals and positive customer experiences lead to retention
• Lessons Learned: Tenement Museum Case Study
  • Lesson 1: Strong branding and visuals matter
  • Lesson 2:Strategy, strategy, strategy 
  • Lesson 3: Develop tactics for all stages of the funnel
    • Examples:
      • Awareness: Display advertising
      • Consideration: Social media ads
      • Evaluation: Paid search/SEM
      • Conversion: Search optimized website 
  • Results:
    • Increased awareness, ticket sales and visitation
    • Ex. During one month of the digital ad campaign, SEM saw 1,129 total conversions which included over 800 ticketure ticket purchases
• Final Lesson
  • It's not one size fits all, no one tactic is better than the other!
  • It's how they all work together to help engage your target audience and position you as the best choice.
  • 75% of consumers expect a consistent experience across every channel they choose to engage. 

We would like to give our sincere thanks to Kayla Lloyd for providing her time and valuable insights on BBG&G: Digital Discoveries: Lessons Learned from Tenement Museum. You can learn more about BBG&G Integrated Marketing by visiting their website. 

The recording will be posted as soon as possible and you can view the slide deck here.