Apr 29, 2024
NYSTIA Lunch & Learn Webinar #13 Recap:
During last week's Lunch & Learn Webinar, Kayla Lloyd from BBG&G Integrated Marketing presented her topic: BBG&G: Digital Discoveries: Lessons Learned from Tenement Museum.
Some insights from the webinar:
- BBG&G's Full Service Capabilities
- Brand
- Brand positioning strategy
- Market research
- Media research, planning, & placement
- Design & creative development
- Optimize
- Traditional advertising
- Digital advertising
- Social media (strategy, content, management)
- Interactive media & video
- Web development
- SEO
- Convert
- Direct Marketing
- Marketing automation & E-Marketing
- Reporting & Analytics
- Brand
- Developing a Comprehensive Strategy
- Get to know your consumers
- Tools
- Focus groups and surveys
- Social media analytics
- Monitor online reviews
- Industry trends
- Competitive Analysis
- Tools
- Get to know your consumers
- The Marketing Funnel
- Awareness
- Potential customers are first introduced to your brand through broad strategic marketing campaigns and consumer research
- Consideration
- Focus on building relationships with leads and solidifying market positioning & deliver targeted messaging
- Evaluation
- Prospects are interested and evaluating their options (Show them your value)
- Conversion
- The lead is now a customer. Positive buying experiences can lead to referrals and positive customer experiences lead to retention
- Awareness
- Lessons Learned: Tenement Museum Case Study
- Lesson 1: Strong branding and visuals matter
- Lesson 2:Strategy, strategy, strategy
- Lesson 3: Develop tactics for all stages of the funnel
- Examples:
- Awareness: Display advertising
- Consideration: Social media ads
- Evaluation: Paid search/SEM
- Conversion: Search optimized website
- Examples:
- Results:
- Increased awareness, ticket sales and visitation
- Ex. During one month of the digital ad campaign, SEM saw 1,129 total conversions which included over 800 ticketure ticket purchases
- Final Lesson
- It's not one size fits all, no one tactic is better than the other!
- It's how they all work together to help engage your target audience and position you as the best choice.
- 75% of consumers expect a consistent experience across every channel they choose to engage.
We would like to give our sincere thanks to Kayla Lloyd for providing her time and valuable insights on BBG&G: Digital Discoveries: Lessons Learned from Tenement Museum. You can learn more about BBG&G Integrated Marketing by visiting their website.
The recording will be posted as soon as possible and you can view the slide deck here.