VEAR Into the Future: How Augmented Reality Can Bring Value to Destinations - Upcoming Lunch & Learn Webinar:

Jake Buganski, VP of Client Engagement at Fourth Idea will discuss the emergence of augmented reality as an "idea whose time has come" for destinations. A history of the technology and its capabilities will be presented, as well as examples of practical applications and implementation strategies for DMOs.

We will demonstrate:

• How augmented reality can bring value to destinations in ways only a DMO can provide
• Why now is the time to consider adding this type of content to your marketing plans
• How the promotional value of augmented reality programming pays dividends

Key Takeaways:

• Learn how augmented reality allows DMOs to create new tourism products more quickly and with less effort than other types of product development
• Discover how the barriers to entry for this technology are gone and useability concerns have been eliminated!