Apr 29, 2024
Unlocking the Power of DEI in Tourism Marketing
Wednesday, May 1 at 12:00 pm E.T.
Cassandra Razzi, Senior Digital Sales Manager at Orange 142 will discuss understanding DEI, why DEI matters and stats about NY State Diversity. She will then go on to give examples and best practices, a case study, and key takeaways.
Why you should attend:
- To better your understanding of what DEI is
- To understand why DEI matters
- To see actual data and actionable steps to use for all levels of budgets to be inclusive in marketing
Key Takeaways:
- Embrace diversity of all kinds
- Involve members of your target audience in the planning process as it helps to ensure your advertising is relevant and culturally appropriate
- Be sensitive to cultural difference and avoid stereotypes/Tokenization
- Be Authentic
- Test your advertising before you launch it
- Evaluate your results to improve your advertising campaigns in the future
About the Presenter:
Cassandra Razzi is a seasoned professional in the field of ad tech for travel and tourism marketing, currently working at Orange142. With over a decade of marketing experience (both traditional and digital) and four years specifically in tourism, Cassandra brings a wealth of expertise to her role. Outside of work, she enjoys running, spending time with her boys, and cheering for Villanova Basketball."
Cassandra Razzi
Senior Digital Sales Manager
E: cassandra@orange142.com
About Orange 142:
Orange 142 is an ad tech and digital marketing + Data firm specializing in the travel, tourism and hospitality space. They help their tourism partners grow their reach and revenue through data driven media strategies. Orange is owned by Direct Digital Holdings (DDH), a global marketing technology company traded on the NASDAQ, symbol DRCT. In 2022 DDH was the 9th black owned company to go public in the united states. Orange is a certified minority business enterprise (MBE). In collaboration with Horowitz Research, Direct Digital Holdings commissioned a survey of over 2,300 U.S. consumers to delve into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population. Orange 142 encourages you to download the “Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing” whitepaper to read more, linked here.