Mar 26, 2025
The State of Destination Marketing 2025: Strategies, Challenges, & Opportunities for DMOs Today
The annual State of Destination Marketing study is here! This comprehensive report examines current DMO marketing strategies, common challenges, and future opportunities. Join Seth Orozco, Destination Director at Sojern, on Friday, April 25th, at the 2025 NYS Tourism Conference for an in-depth session exploring where the industry stands, where it’s headed, and how to navigate the path forward.
Why you should attend this session:
- Understand what your fellow DMO marketers are doing, what is keeping them up at night, and the opportunities they see on the horizon.
Key takeaways:
- Learn how DMOs around the world are crafting their marketing strategies.
- Don't be a part of the 83% of DMOs using the wrong data in targeting for your campaigns!
About Seth
Seth Orozco is a data-driven marketer with a passion for travel and connecting brands with the right audience. Seth has over a decade of marketing experience with various brands such as the St. Louis Cardinals, Live!, and Rosewood Hotels.
Seth is now the Director of Destinations at Sojern, where he consults destination and attraction clients such as New York City Tourism and Conventions, Destination DC, Brand USA, Visit Ithaca, Rockefeller Center, Major League Baseball, and The Met on aligning their marketing strategies with data based solutions to reach the traveler audience. Seth lives in Kansas City and spends his free time as a real estate investor and a proud uncle of five.
Seth is now the Director of Destinations at Sojern, where he consults destination and attraction clients such as New York City Tourism and Conventions, Destination DC, Brand USA, Visit Ithaca, Rockefeller Center, Major League Baseball, and The Met on aligning their marketing strategies with data based solutions to reach the traveler audience. Seth lives in Kansas City and spends his free time as a real estate investor and a proud uncle of five.
About Sojern
Sojern processes billions of real-time travel intent signals and uses them to identify, inspire, and engage the right travelers to become your next visitors.