Apr 22, 2024
NYSTIA Lunch & Learn Webinar #10 Recap:
During last week's Lunch and Learn Webinar Jake Buganski and Thomas Mooney from FourthIdea presented their topic VEAR into the Future: Using Augmented Reality in your Destination to Increase Engagement.
Some insights from the webinar:
- What is Augmented Reality?
- A technology that superimposes a computer-generated image on a user's view of the real world, thus providing an enhanced, enriched view of their world
- 85 million augmented reality users in the US in 2021
- Where does A/R fit into the marketing mix?
- Owned media: VEAR program
- Earned media
- Paid media
- Opportunities for destinations:
- Virtual tours & historical re-creations
- Gamified sightseeing & trails
- Cultural interpretive & entertainment
- Getting around
- A/R Visitor Experience Goals:
- Enhance the visitor experience
- Educate and inform
- Engage and entertain
- Drive revenue
- Why VEAR works?
- Curated A/R experiences
- Seamless integration
- User-friendly interface
- Real-time analytics
- Different levels to fit your budget
We would like to give our sincere thanks to Jake Buganski and Thomas Mooney for providing their time and valuable insights on FourthIdea and their program, VEAR into the Future: Using Augmented Reality in your Destination to Increase Engagement. You can learn more about FourthIdea by visiting their website.
The recording will be posted as soon as possible and you can view the presentation slide deck here.