RECAP: MoneyBall: Rethinking Your Social Media Game to Score Consistent Wins

During Last Week's Lunch and Learn Webinar, Chris Parsons from Workshop presented his topic: MoneyBall: Rethinking Your Social Media Game to Score Consistent Wins. 

Some Insights from the webinar:

• What are the top three characterisitics of Workshop?
  • Fully Integraded
  • Collaborative by Nature
  • Value Driven
• What is MoneyBall?
  • A baseball operations strategy in which comprehensive performance analytics uncover valuable insights and enhance decision-making. 
• What is MoneyBall for Social Media?
  • The Playbook
    • How modern social media teams inspire actionable analytics in their efforts
  • The Challenge
    • The simplest way to do social media is benchmarking against competitors, mimicking and tracking overall results
  • The Opportunity
    • By understanding your social media performance first, destinations can enable continuously improving content and better forecasting
• How to Continuously Improve Your Content
  • Benefit from a clear and actionable ruler to rapidly judge the effectiveness of specific content in your social media mix
• MoneyBall in Action
  
  • Beginning in 2022, Workshop reinvigorated a clients social media game by putting analytics first, improving underlying performance and scoring consistent wins on a limited budget. 
  • The clients net audience growth increased by 127% by 2023

We would like to give our sincere thanks to Chris Parsons for providing his time and valuable insights on MoneyBall: Rethinking Your Social Media Game to Score Consistent Wins. You can learn more about Workshop by visiting their website. 

You can view the recording and slide deck below: