Pre-Conference Session: OH, CANADA! Staying in Tune with Our Neighbors to the North

Wednesday, April 23 at 10:00am
Limited Seating - Register (FREE) To Reserve Your Seat
Canandaigua Room, Hotel Canandaigua

The Canadian travel market has long been vital to New York State tourism—but with economic fluctuations, political sensitivities, and shifting traveler sentiment, how is this key international audience responding in 2025?

With challenges like currency exchange rates, rising costs, and changing cross-border travel patterns, it's never been more important to stay in tune with Canadian travelers. At this open-discussion, pre-Conference session, Sally Donovan and James Sauter at Rove will lead you through timely insights on Canadian sentiment and its impact on New York's tourism economy. You’ll explore national travel data, headlines from Canada, and the latest cross-border figures all with an open floor for you to share ideas, experiences and solutions.

Key questions to keep in mind (you can also email Sally your thoughts/opinions beforehand):

• Are you seeing a decline in Canadian bookings for 2025?

• What marketing strategies are you developing to attract or retain Canadian visitors?

• Are you pivoting toward domestic markets to offset potential losses?

• How are you addressing political sensitivities in your messaging?

Let’s connect across the border and build a stronger, smarter approach together. Your perspective matters!