Partner Feature: Thomas Mooney from FourthIdea

A proven leader in brand strategy and creative direction, Tom has spearheaded powerful creative campaigns for an inspiring range of national, high-profile clients. He has focused his decades-long career on pushing boundaries well past what’s expected, on cultivating a sense of curiosity and constant learning, and on delivering creative that gets results. As the founder of FourthIdea, Tom leads a talented and nimble team of brand professionals who produce award-winning work for roster of destination clients that have put FourthIdea on the map.

FourthIdea is a branding and advertising firm whose mission is to move hearts, ignite minds, and inspire action. In partnership with our clients, we forge bold, iconic brands by developing innovative strategies that deliver powerful creative work that is not just seen—but felt, remembered, and shared. FourthIdea is a New York-based, full-service advertising agency driven by the power of storytelling and technology. They push beyond the expected, crafting campaigns and building brands that spark curiosity, ignite emotions, and inspire action. They have a proprietary model, called the REAL™ Model, which is engineered to ensure that your brand captivates audiences on both an emotional and rational level—driving engagement and achieving cultural significance—highlighting the beauty, relaxation and adventure to be found in New York State.

FourthIdea is proud to be a relatively new member of NYSTIA, although they have been involved in the travel, tourism and hospitality industries since their founding in 2010.

Thomas has three kids and two of them are twins. All three of his kids are out of college. He lives in the Elmwood Village area of Buffalo, New York. Thomas is a avid snow skier, boater and hiker. He is a coffee devotee, fan of craft bourbon and big Italian reds.