Partner Feature: Matt Rocha from Aki Technologies

Matt Rocha is the Account Executive of Travel & Tourism at Aki Technologies. He is responsible for bringing Aki's suite of digital marketing products to destinations across the country. Matt and his team craft forward-thinking strategies for destinations to help them rise above the sea of sameness and increase visitation to the region.

Aki Technologies offers cross-channel solutions that deliver tailored, moment-aware ads, enhancing relevance and driving results with personalized, managed service campaigns. Aki is a managed service, omnichannel media provider that uses patented personalization and motion technology to deliver ads to consumers at moments when they are most receptive to maximize efficiency and engagement. They support destinations across Mobile, Desktop, CTV, DOOH, & Social / Influencer. From strategy, planning, and creative development, all the way through execution and measurement, their solution provides measurable impact every time. Aki clients avoid time-consuming campaign setups, have the freedom to deploy more ad formats, and receive creative development as added value. Their patented personalization tech allows them to dynamically manage complex messaging at scale. 

Aki has supported NYSTIA since the start of 2023, participating in the sustainability council and attending the bi-annual conferences. They also executed a content creator campaign with the Regional Office of Sustainable Tourism (ROOST) last fall. Matt works with many destinations across the East Coast, including the Adirondacks region, Orlando, Daytona Beach, New Smyrna Beach, Gulf Shores, Hendersonville, Amelia Island, Winchester, Punta Gorda, Santa Rosa County, Paradise Coast, Jacksonville, Waco, Little Rock, and Paradise Coast. Newer to the industry, Matt is eager to support his home state and inspire travelers to book their next trip to NY. Tourism is so important for the betterment of the world, and Matt knows working alongside the brilliant minds in the NY tourism industry will lead to shared joy among travelers and residents.

Outside of work, Matt is a Long Islander who loves beaches, pizza, the Yankees, soccer, TV/movies, and live music. He loves cooking Hello Fresh meals with his fiancé and traveling the world together. They just returned from India and are traveling to the UK this summer! If you want to chat all night about shows and movies, Matt's your guy.