Partner Feature: Jeremy Harvey from Adara

Jeremy Harvey is the Senior Sales Director at Adara, the world’s largest travel data consortium, which enables you to reach travel audiences via media campaigns and measure them for booking and revenue reports — and in a privacy-compliant way.

With more than 300 partners worldwide like Marriott and Kayak, Adara helps destinations by leveraging our vast travel data – customers we can build into audiences based on their profile – and running media campaigns including display, video, CTV and more. We can also measure the results in KPIs your stakeholders care most about – room nights, revenue, ROI – all tied to your campaigns. We can also tie the spending generated by your campaigns in your destination by those using credit cards. Adara is a powerful partner to help you reach the right people and prove your efforts are working.

Jeremy has been with Adara for three years. Previously, he was with three destination marketing organizations including Visit Savannah (9 years at VP of marketing), Visit Loudoun and Visit Alexandria, both in Virginia. Jeremy understands the challenges DMO face in showing their value and proving their results.

"I love being in the business that encourages people to travel and experience amazing places like New York state. I'm excited to attend the NYSTIA conference and meet the great tourism professionals there. I'm new to the New York travel industry, having taken over the state from former colleague (and current friend) Mark Preston. Personally, I worked for Patrick Kaler (President & CEO at Visit Buffalo Niagara) for two years at Visit Loudoun in Virginia. And if he's reading this, the two best years of my life."

Jeremy lives in Savannah, GA with his wife Heather and two sons. He has a beagle named Daisy and inherited a cat named Oscar from a neighbor. "Both pets are rescues, but aren't we all?" Jeremy loves travel and began his travel experience at age 9 when at Disney World, he left his family, took off on his own and rode rides for two hours. He had the best day ever. His two brothers: not so much. "I took my family on a hike several years ago up the Watkins Glen Gorge Trail on a very hot and humid day, for which they have since forgiven me."