Partner Feature: Devon Bosco from Carvertise

Devon Bosco is the Trade Show Marketing Manager for Carvertise, America’s largest rideshare advertising company. Founded in 2012, their mission is to create a new global marketing medium that changes the way brands interface with consumers with wrapped-car campaigns powered by their network of 300,000 registered drivers. By leveraging high-visibility markets and event swarms, they deliver precise digital attribution and data-backed analytics, ensuring brands reach their target audience effectively while maximizing impressions.

From showcasing destinations' culinary scene, scenic hikes, and beautiful beaches, to highlighting new beer trails that just launched, Carvertise offers a proven strategy for DMOs seeking to put their message in front of the right audience. By using this dynamic advertising format, destinations unlock new levels of visibility and engagement, making it easier to attract and inspire visitors.

At the same time, they enhance the lives of their drivers by boosting driver's rideshare earnings through innovative outdoor advertising opportunities, creating a mutually beneficial relationship between brands and the community

As the Trade Show Marketing Manager, Devon spearheads the strategic planning and execution of trade show initiatives for Carvertise, the leading innovator in rideshare advertising. Her responsibilities encompass developing and implementing comprehensive trade show marketing strategies to amplify brand visibility and drive lead generation. She oversees end-to-end event logistics, collaborates with cross-functional teams to optimize event experiences, and analyzes key performance metrics to inform future strategies. Additionally, Devon leads and manages the Trade Show Marketing team, guiding them to achieve exceptional results and ensuring alignment with company objectives. Her focus is on showcasing Carvertise's pioneering approach to outdoor advertising through impactful and engaging trade show experiences.

"Discover the secret behind how destinations of all sizes leverage Carvertise’s dynamic advertising options to effectively market themselves to travelers, driving visitor engagement and tourism growth. Check out our video with DMOs on how they implemented Carvertise in their marketing strategies:https://vimeo.com/1035976265"