Partner Feature: Deborah Garry at BBG&G Integrated Marketing

Deborah Garry is the Founder and CEO of BBG&G, a full-service creative, advertising, and digital marketing communications agency that has successfully promoted destinations, sites, and attractions for over 25 years. With BBG&G, you find a one-stop team to handle all your creative and marketing needs to attract, retain, and convert domestic and international travelers through insightful storytelling.

BBG&G's multi-cultural, multi-generational team brings unrivaled expertise and enthusiasm to ever-evolving marketing challenges and thrives on client victories. Because destination stories and goals are unique, every BBG&G client has access to their team of specialists. "We combine our marketing savvy with research-based creative solutions, building communication programs tailored to our client's needs and the interests, habits, and media preferences of their visitors and travelers," said Debbe. A full suite of marketing tools are provided, including paid and earned media; traditional and digital advertising; web development; content marketing; social media; video production, marketing automation; e-marketing; placemaking strategies; and creative development of guides and brochures.

A member of NYSTIA since its inception and prior iteration, BBG&G has also been active within New York's tourism industry for over 20 years. "We have attended Tourism lobby days in Albany, created compelling videos to promote the economic benefits of tourism to legislators on behalf of NYSHTA, and successfully promoted our destination and tourism clients to local, regional, national, and international markets, regularly winning not only recognition from NYSTIA, but awards from national and international competitions," continued Debbe. "Through our partnership, we are proud to offer annual benefits and special programs for NYSTIA members, specifically around our digital and automated marketing services."

With their holistic approach to destination marketing, the team often incorporates principles of placemaking when working with destinations and communities. As a certified WBE, WOSB and SBE and members of ULI (Urban Land Institute), an international organization dedicated to shaping the future of communities through sustainable land use and placemaking principles, as well as WBENC, NAWBO, Enterprising Women, and Titanium Worldwide, a collective of top leading certified agencies that come together to meet brands' evolving needs in today's omnichannel environment, BBG&G has enhanced their already robust services exponentially.

Living in the Hudson Valley, Debbe enjoys sharing the beauty of the region and New York State with friends and family. Painting, cooking, gardening, reading, and music are among her favorite creative pursuits. She also loves to travel, having caught the 'bug' at an early age following a family trip to Italy. “I learned how to count to ten in Italian from a group of young (crazy) Italian soldiers on the train to Rome, and I've never forgotten it!" she says.

"We pride ourselves on our integrity and passion for storytelling. We love the work and the process. Expect a partner who challenges the status quo, imagines new solutions, and empowers your destination to not only meet its goals—but surpass them. In the end, we're in this business to make a difference."