Partner Feature: Dana Krueger from Madden Media LLC

Dana Krueger is the Destination Strategy Director for Madden Media LLC. Madden sparks imagination and nurtures curiosity, uniquely weaving data-driven insights with vibrant creativity. Their approach cultivates connections to communities through dynamic storytelling and marketing, resulting in sustained economic growth, collective impact, and a touch of the unexpected.

They do it all at Madden. Destination marketing can be a wild ride. Their tourism marketing agency team is packed with creative wizards, digital dynamites, and DMO veterans who thrive on making a destination unforgettable. Madden digs deep to understand a destination's unique story and challenges, and brings solutions to life in ways that resonate with travelers and locals alike. They're here to help destinations rise above the noise, turn heads, and most importantly-drive results.

Madden has been a supporter of NYSTIA and the NYS tourism community for many years. Dana currently serves on the NYSTIA Board of Directors, was on the board previously for 7 years and is a past Board Chair.

As the Destination Strategy Director, Dana is an adventure-seeker with a knack for spotting opportunities and crafting strategies that make each brand shine. Dana works directly with clients in the Northeast (especially New York where she's lived most of her life!), connecting them all to what Madden has to offer.

Outside of work, she can be found at a sporting event, driving to one of her kids' events, or entertaining friends and family. She is the Director of Fun!