Partner Feature: Cassandra Razzi from Orange142

Cassandra Razzi's role as the Senior Digital Sales Manager at Orange142 is to represent the Northeast, from Maine to VA when it comes to travel and tourism marketing. She focuses on DMO and CVB clients as well a EDCs and amusements, museums and trails and help them grow business by reaching new audiences with their unique messages. She is the point of contact and constant communication that delegates to their ops, creative and content team.

Orange142 is a digital marketing and advertising platform with offices across the US. They help their tourism partners grow their reach and revenue through data-driven media strategies. Orange 142 is owned by Direct Digital Holdings (DDH), a global marketing technology company traded on NASDAQ, symbol DRCT. In 2022, DDH was the 9th black-owned company to go public in the United States. Orange 142 is certified as a Minority Business Enterprise (MBE).

Demand generation and digital advertising expertise are core to Orange142’s solutions. Based in Austin, TX, they are at the center of one of the fastest-growing technology hubs in the country

Their demand-side technology – armed with real-time intelligence – executes data-driven advertising strategies across an array of digital channels including ConnectedTV/OTT, display, programmatic, mobile, native, direct, email, social, and more. In the world’s constantly shifting and expanding digital landscape, “set it and leave it” mentalities and algorithms are not enough to successfully steer omni-channel advertising campaigns. They have real-world real-time solutions and know-how – plus, they are collaborative and transparent. This sets them apart.

Cassandra is a mom of two toddlers boys, a runner and was a D1 College Cheerleader at Villanova (Big East Basketball Fan). She is a dog lover and foodie. She loves Philly and Philly sports. She grew up with not a lot of means, and her grandparents did day trips and weekend trips with her family all the time. She now does this with her kids. Living in the northeast, she feels they are so lucky to have access to trains, air travel, easy car rides etc and cross state and county lines so quickly. During Covid Cassandra had a newborn and wanted to get away but be safe. She went to Saugerties and explored the Catskills with her 3 month old and they love to make a ritual of little trips to new unexplored destinations with her family all the time. Its something they constantly look forward to.

In the past she had been a member of NYSTIA. Her colleague just moved to Florida handling the southern region, and she started to take over the northeast. She recently rejoined as she started doing work with partners in both NJ and NY state and wanted to get more involved. Cassandra is also a NJTIA member, is on the planning committee of Tourism Diversity Matters and a member of the Philadelphia Hispanic Chamber of Commerce. When asked what is one of her favorite quotes about the tourism industry, she responded with "We have nothing to lose and a world to see".