Partner Feature: Alyssa Stoker from Key Data

Alyssa Stoker is the Business Development Manager for Key Data. Key Data is the leading provider of real-time, direct-source performance data for vacation rentals and hotels, empowering destinations and tourism organizations to make informed, data-driven decisions. By integrating directly with property management systems, their reservation level data is 100% accurate, offering unparalleled visibility into upcoming trends, accommodation feeder markets, and booking sources. Their customizable dashboard delivers tailored reports on market performance, competitive benchmarking, and visitor behavior, helping DMOs adjust strategies as needed, effectively align campaigns, and connect with travelers at the optimal time. Key Data's Destination partners now include over 300 leading organizations, both large and small. Among others, some of their clients include: Visit Florida, Los Angeles Tourism & Convention Board, Vermont Department of Tourism and Marketing, Travel Texas, Visit Buffalo Niagara, and Explore Steuben.

As a Business Development Manager at Key Data, Alyssa focuses on providing DMOs with direct and reliable lodging insights tailored to destinations to fuel growth and drive success.

"Through partnership and collaboration, we can leverage advanced lodging analytics to shape strategies that enhance visitor experiences and strengthen community connections. Let’s connect and unlock the full potential of Key Data!"

Key Data is proud to be a first time NYSTIA partner! This will be their first time attending the New York State Tourism Conference and they can't wait to meet all the NY DMOs and tourism organizations in Canandaigua. Key Data is dedicated to partnering with DMO leaders to provide accurate and relevant lodging insights, giving their clients a competitive edge in the market.

Key Data is thrilled to embark on this partnership with NYSTIA to unlock new opportunities for the New York State tourism industry and support efforts to attract visitors from around the globe. Together, we can empower destinations across the state to better understand market trends and visitor behaviors. In an ever-evolving tourism landscape, having access to real-time data and analytics is crucial to remain competitive and stay ahead of the competition. In addition to NYSTIA, Key Data has been involved with Destinations International, Travel and Tourism Research Association, US Travel Association, California Travel Association, Southeast Chapter of TTRA, Destinations Florida, Southeast Tourism Society, and Texas Travel Association.

When Alyssa is not analyzing data and exploring new travel trends, she can be found embracing the great outdoors on a Colorado adventure. Depending on the season, she is either skiing through the trees on a powder day, gripping her mountain bike down a rocky trail, scaling a vertical rock wall, or paddling down a river - she just can't sit still! Just a stone's throw from Denver, she is fortunate to be based in Golden, CO, home of Coors beer, where the foothills are her backyard and the adventures are endless.