Partner Feature: Aline Gill from ITI Digital

Aline Gill is the VP of Digital Strategy for ITI Digital. As a seasoned professional with over 15 years of experience in the tourism industry, Aline brings a wealth of knowledge and leadership to her role as Vice President at ITI Digital. A native of Brazil, Aline earned her Bachelor’s in Tourism from Universidade Federal de São Carlos in São Paulo. Early in her career, she honed her expertise by working in various sales roles, with Brazil's largest exchange student tour operator and a Preferred Hotels® resort in São Paulo. This diverse experience provided Aline with an in-depth understanding of the travel industry, enabling her to anticipate and meet the needs of visitors and guests at every stage of their journey. At ITI Digital, Aline oversees all aspects of company operations and customer experience, driving the delivery of cutting-edge digital projects, including websites, mobile applications, and integrated marketing campaigns. With over a decade of tenure at ITI Digital, she has played a pivotal role in shaping the company’s industry-leading SaaS content solutions, directing their product development and digital strategy to ensure innovation and relevance in an ever-evolving market.

 

For over 30 years, ITI Digital has delivered what matters most—a destination’s content. Their platform automates the delivery of real-time, relevant information while giving destinations' teams complete editorial control. Unlike others offering standalone tools, their Digital Experience Platform works alongside existing CMS systems to power dynamic, branded content at scale. Their AI-driven and Automated Events Calendar, Automated Business Listings, and Travel Planning tools eliminate the burden of manual updates and transform static tourism websites into interactive digital infrastructures supporting strategic goals. 

 

ITI Digital has worked with New York State tourism destinations for the past decade, such as This is Cooperstown, Herkimer County, Tour Cayuga, and others. As of 2025, they are active members of NYSTIA and eager to continue bringing value to NY destinations through software innovation. ITI Digital is a proud member of Destinations International, One West Tourism Alliance, and other state-level industry organizations.

 

“The tourism industry thrives on connection, innovation, and timely, relevant content—and that’s exactly what we’re passionate about at ITI Digital. Being a member of NYSTIA keeps us closely connected to the needs and challenges of New York’s destinations. We’re proud to support seventeen NY communities (and counting!) and collaborate with an organization that champions progress and partnership across the state.”

 

Aline lives in Savannah, Georgia, where she enjoys being outdoors, by the water, or exploring the amazing historic sites in that beautiful city.