New Member Introduction: Trish Nugent from Mower

Trish Nugent is the Senior Vice President - Head of Public Relations & Public Affairs for Mower. For more than two decades, Trish Nugent has built a career launching and positioning marquee hospitality brands and destinations. As the leader of Mower’s Public Relations and Public Affairs department, she oversees a team responsible for developing strategic, award-winning communications programs that drive visibility, bookings, and community engagement.

Mower is a 100% employee-owned, women-led advertising, marketing, and public relations agency with deep expertise in the Travel & Tourism sector. For more than 40 years, Mower has partnered with hospitality organizations across New York and beyond—from Buffalo to NYC—to grow brand awareness, support tourism and navigate reputational challenges. The agency’s public relations services span brand strategy, media relations, influencer marketing, crisis planning and management, stakeholder engagement, thought leadership, events and promotions, social media management and content development.

Trish and her team have led high-impact campaigns for a range of travel and tourism organizations across New York State—including Westchester County Tourism & Film, Maid of the Mist in Niagara Falls, Whiteface Lodge in Lake Placid, The Lake House on Canandaigua, Sofitel New York, Mirabeau Inn & Spa, and more. Her work also spans globally recognized travel brands such as Pebble Beach Resorts, CIE Tours International, Lufthansa Group, Capella Hotels and Resorts and Orbitz.com.

Trish is a member of Destinations International's PR & Communications committee and a regular judge for HSMAI Adrian Awards, ANA B2s and more. She currently serves as the Endurance Sports Committee Co-Chair for the NYC Chapter of the American Foundation for Suicide Prevention. Drawing on her own experience running two marathons and multiple half marathons, Trish helps guide the Foundation’s NYC Marathon and Half Marathon teams to strong finishes—both on the course and in fundraising. She has been recognized with top industry accolades, including the PRSA Bronze Anvil Award for Best Use of Social Media, a Bronze Anvil Award of Commendation for Influencer Marketing, and the PR News Platinum Award for Content Marketing. She is also a contributing author to Carry Strong by Stephanie Kramer (Penguin Random House, 2023), a guide for women navigating pregnancy and power in the workplace.

When she’s not building brand stories, Trish is a proud mom to sons Well and Ames (ages 11 and 7), an advocate for mental health, and a fan of the outdoors—whether it’s a city jog, a country walk or a mountain ski run.