New Member Introduction: Stacy Koss and Michelle Melkonian at NJ Advance Media

NYSTIA welcomes Stacy Koss, the Sr. Manager of the Travel/Tourism and Entertainment Division for NJ Advance Media (Affiliated with Advance Travel & Tourism), and Michelle Melkonian, Account Executive focused on Travel & Tourism throughout NJ (and beyond) to the membership community. Since 2018, Stacy has been involved in all facets of digital marketing with NJ Advance Media, including overseeing new business development, partner relations, and retention. Michelle joined the team in early 2022 and has been enjoying the vertical of Travel/Tourism and Entertainment while building relationships over the past year. Michelle sees the value in what excellent marketing can do to grow a business and takes great pride in maintaining close-knit relationships with partners. 

NJ Advance Media is a data-focused digital marketing and technology company providing end-to-end marketing campaign strategy and execution for local and regional businesses and institutions. "As part of our larger enterprise, Advance Local, we leverage the full depth of data, technology, experience, and insights to execute strategic campaigns that are proven to meet or exceed our clients’ goals," said Stacy and Michelle. "We own and operate numerous publications in our local market, which include NJ.com, The Star-Ledger, and Jersey’s Best, among others. Our areas of expertise include Branding, Marketing Strategy, Creative Development, Content Development, Campaign Deployment and Optimization."

In affiliation with their sister agency, Advance Travel and Tourism, they engage travel audiences at all stages of their travel journey...from dreaming to planning to booking. Their marketing expertise positions your brands and destinations to inspire, inform and entice travelers.

Both Stacy and Michelle enjoy traveling in their leisure time as much as for their roles. You can find Stacy on one of her favorite Caribbean islands (too difficult to choose just one) and cheering for her favorite hockey team, the Boston Bruins. She enjoys spending time with her cats, Jagr and Prudence, and watching movies with her husband. Michelle prefers tapping into her inner foodie, while exploring new cities with excellent dining options and a good view. She enjoys learning about culture, spending time with her big family, and doing yoga.