New Member Introduction: Jake Buganski from Fourth Idea

Jake Buganski is the VP of Client Engagement at Fourth Idea. In this position he works with new and existing clients to get the most from their relationship with the agency. Having spent most of his career on the DMO side of the tourism industry, he is able to thoroughly understand the needs DMOs have and the challenges they face. This helps guide Fourth Idea's approach to working with destination clients and to ensure that the potential of these relationships is fully realized.

FourthIdea is a branding and advertising firm whose mission is to move hearts, ignite minds, and inspire action. In partnership with our clients, we forge bold, iconic brands by developing innovative strategies that deliver powerful creative work that is not just seen—but felt, remembered, and shared. FourthIdea is a New York-based, full-service advertising agency driven by the power of storytelling and technology. They push beyond the expected, crafting campaigns and building brands that spark curiosity, ignite emotions, and inspire action. They have a proprietary model, called the REAL™ Model, which is engineered to ensure that your brand captivates audiences on both an emotional and rational level—driving engagement and achieving cultural significance—highlighting the beauty, relaxation and adventure to be found in New York State.

Jake is a former President of the Steuben County CVB and enjoyed his time as a NYSTIA member during that part of his career.

Outside of his career, Jake loves being a dad to his six-year-old daughter, Rachel. He also enjoy's photography and making music.