Dec 30, 2024
On December 12th, Miles Partnership, PhocusWright, and PhocusWire hosted their 9th edition of The Year in Review and the Year Ahead. The webinar's main topics were Trending Technology, Hospitality Insights, and Marketing Reimagined. I recommend taking a look at the webinar and slide deck, for this is worthwhile information to know.
Here are some significant takeaways and interesting statistics I found from the presentation:
- Trending Technology
- The use of Generative AI in travel has increased over 15% since 2023.
- It's predicted that autonomous AI travel agents are a staple of the near future. Someday they will not only find travel plans but, they will also book them for you.
- There are already examples of DMOs using AI for trip planning, concierge, and HR.
- Hospitality Insights
- U.S. travelers are shortening the length of their trips, making trips an average of 3 nights.
- Leisure only travel is on the rise for both Americans and Europeans.
- Hotels and short term rentals are being closely compared by travelers.
- Marketing Reimagined
- Social media largely influences trip planning. Which I find to be very true in my own life.
- 62% of trip planners made a purchase or visitation decision because of content they saw on social media.
- Use visual storytelling to attract visitors.
- Experiences are becoming the drive not specific hotels and destinations.
Thank you Miles Partnership, PhocusWright, and PhocusWire for hosting this webinar. Watch the webinar to learn more about these topics.
Chloe Pierce
NYSTIA Intern