Sep 10, 2024
Kayla Lloyd and Elizabeth McAndrew to Speak in Saratoga Springs at the 2024 NYSTIA Annual Meeting
Join us on Thursday morning in Saratoga Springs at the 2024 NYSTIA Annual Meeting where Kayla Lloyd, Senior Marketing Manager at BBG&G, and Elizabeth McAndrew from NYS Canal Corporation will be presenting their award winning project, Best Practices in Creative Development for Printed Materials.
Explore the creative development process for the award winning NYS Canal Corporation “More Voices” Brochure. The "More Voices" project aimed to create a vibrant and engaging brochure that highlighted the diverse voices and stories integral to the history of the Canalway and New York State. This 8-panel, two-sided brochure features a map overlaying Underground Railroad stations, summaries of the Canalway's rich history, biographies of significant African American figures, and a QR code linking to the website.
Why You Should Attend This Session:
- Hear from experts in the creative development process
- See an innovative approach to historical storytelling
- Understand the community impact of the NYS Canal Corporation “More Voices” Brochure
Key Takeaways:
- Incorporating diverse narratives in historical storytelling
- The importance of collaborative efforts in historical projects
- The necessity of maintaining historical accuracy while making content accessible and engaging
About the Presenters:
Kayla Lloyd is the Senior Marketing Manager at BBG&G Integrated Marketing and has been with the company since 2017. With over a decade of experience, Kayla’s superpower is finding the best way to communicate any message to any audience. She has had the honor of collaborating with several travel and hospitality organizations across New York; such as Hudson Valley Tourism, Rockland County, Hudson Valley Greenway, Tenement Museum, Otsego County, Museum Association of New York (MANY), and many more. Her client's work has received numerous industry awards, including the New York State Tourism Excellence Awards, the Summit Marketing Effectiveness Awards, the MarCom Awards, the Hermes Creative Awards, and the AVA Digital Awards. Kayla believes that we should never stop learning or growing, and she uses this motto to help her clients achieve their goals – and even exceed them.
Kayla Lloyd
Senior Marketing Manager
E: kayla@bbggadv.com
P: (845) 615-9084
About the Organiztions:
Formed in 1997, BBG&G is a full-service integrated marketing and digital firm serving a broad range of industries including healthcare, tourism, banking, B2B, B2C, and education. They position companies as industry leaders to help them achieve business goals, scale, and accelerate growth. BBG&G is a Certified WBE (women-owned business entity), DBE (disadvantaged business entity), and WOSB (women-owned small business). For more information, call (845) 615-9084 or visit www.bbggadv.com.
The New York State Canal Corporation is responsible for operating, maintaining, improving, and promoting New York State Canal System’s 524-mile network of four Canals—the Erie, Champlain, Cayuga-Seneca and Oswego canals, and related waterways—and includes more than 150 miles of trails. It is the largest state-run inland waterway system in the United States and has been in continuous operation for nearly 200 years. The Canal Corporation is a subsidiary of the New York Power Authority.
Following much of the original towpaths, used by mules pulling boats along the Canal waterways, the Canal Corporation-owned trails include portions of the 365-mile Canalway Trail along the Erie and Champlain Canals. The Canalway Trail runs from Albany to Buffalo and from Albany to Whitehall, and is all part of the 750-mile Empire State Trail—the nation's longest multiuse in-state recreational trail network.