January 28, 2020: National Plan Your Vacation Day

We first shared this information from our colleagues at U.S. Travel with our NYSTIA colleagues back on October 9, 2019. There's still time to plan, promote and make a difference:

In 2018, Americans failed to use 768,000,000 vacation days, and actually forfeited 236,000,000 days - $65 BILLION in lost benefits. Studies show that consumers who PLAN their vacation time will use all or most of their benefit, and that 80% want to use their time off TO TRAVEL. So promoting a day for Americans to set aside time to plan their vacation time is a natural for our industry!

Make plans to convince your consumers to plan for 2020 vacations and include your destination in their vacation travel plans. Here are some links from U.S. Travel:

• • Vacation Time Utilization Trends
  • Motivations for Travel/Vacation
  • Press Release Template
  • Check out the U.S. Travel toolkit HERE!

While you're at it, it's not too early to start planning National Travel & Tourism Week, May 3 to 9, 2020. Check out the U.S. Travel 2020 preview video and toolkit HERE!