Janette Roush, Executive Vice President, Marketing & Digital at New York City Tourism + Conventions, to Speak at 2024 NYS Tourism Conference

Janette Roush, Executive Vice President, Marketing & Digital at New York City Tourism + Conventions, will speak on ChatGPT and how tourism professionals can utilize the technology at the 2024 NYS Tourism Conference. In this session, Janette will answer questions about ChatGPT (Is the technology sentient? Will my kids use it to cheat on term papers?), and speak on how tourism marketers can save time by using this technology today. 

Review use cases that have nothing to do with content creation – from creating rubrics to writing pivot tables, there are dozens of tasks that can be simplified thanks to the organizational powers of generative AI. Whether you’re a novice or a pro, you’ll be inspired to create your account or dive into an AI game plan for your organization after this session!

Why you should attend this session:

• Demystify ChatGPT so you’re confident in testing use cases,
• Become versed in how this technology works before it’s baked into every SAAS product and piece of software you use,
• Learn what kind of tasks are best suited for testing with generative AI models,
• Understand what to watch out for, whether data privacy, copyright limitations, or hallucinations.

Key Takeaways:

• Learn how large language models work (and don’t work!),
• Discover how to craft an instruction to ChatGPT to get the output you want,
• Be inspired by the possibilities for your own organization after seeing examples and case studies of how generative AI can be used!

About Janette:

Janette Roush is the Executive Vice President, Marketing and Digital, for New York City Tourism + Conventions, New York City’s official destination marketing organization. She oversees the organization’s paid media strategy, digital initiatives and media insights to raise the profile of NYC and to inspire visitation to the five boroughs. She is also responsible for the organization’s domestic and international promotional campaigns, B2B marketing for the travel trade and business event planners, partnerships, and promotional strategy for campaigns like NYC Restaurant Week and NYC Broadway Week.

A native of Kansas City, Missouri, Roush holds an MFA in Performing Arts Management from Brooklyn College. Prior to joining NYC Tourism, she spent more than two decades marketing Broadway at organizations such as Broadway.com and AKA, a global leader in entertainment advertising and strategy. She is a two-time Ironman, a LinkedIn Top Voice, and an adjunct assistant professor of Arts Marketing at Hunter College.