Oct 14, 2024
Wednesday Webinar #4: Incorporating Vox Pop Content in Your Destination’s Marketing Strategy
Join us on Wednesday October 23rd at 9:15 AM for a presentation by Bridget Cerrone & Matt Sourwine from Advance Media New York to learn how best to use your content well!
Come and learn how Vox Pops can be beneficial for your destination! By bringing a unique blend of humor, energy, and personalities together, this concept will gain a lot of attention due to its authentic approach and will lead to a large amount of content. From there the content can be used on your website, through social media campaigns and more!
Why You Should Attend This Session:
- If you are currently running successful social media campaigns
- If you are not happy with your current social media presence
- If you need new, fresh content for your website or to incorporate into your campaigns
- If you are curious and want to see a national lever Vox Pop case study
Key Takeaways:
- How incorporating humor, local or national personalities, and energy can level up your presence online
- How to scale the scope of work needed
- Who is the best audience to reach through Vox Pop
About the Presenters:
Bridget is the Sr. Travel Marketing Strategist at Advance Media New York. She has 34 years of experience in all aspects of marketing strategies. Bridget has worked with many different industries, including higher education, finance, and entertainment. Her focus for the last 10+ years has been in travel and tourism, specializing in working with DMO’s and TPA’s across New York as well as regional rail transportation, specifically Amtrak in eight states.
Matt Sourwine
Creative Director
P: 315-470-6019
Matt oversees our award-winning/internationally recognized creative team. He’s a creative leader and design talent with a proven ability in developing marketing strategies and designs that influence others. He has over 13 years of experience developing branding campaigns in a fast-paced agency-like environment and his passion for marketing and design is coupled with a love for focusing on the little details that can really make a difference. Matt prides himself on staying true to a brand and loves working with our travel/tourism clients.
About the Organization:
As a travel marketing partner, Advance Media New York Travel & Tourism utilizes first-party data, extensive knowledge of the decision-making process and market analysis to deliver messaging through search, social media, display and content. Not to mention our award-winning creative team that has earned international awards for work they’ve done in the travel industry!