Mar 17, 2025
Glenn Clark, Creative Director, Photographer and Designer at Crafting a Brand, to Speak in Canandaigua at the 2025 New York State Tourism Conference on Thursday, April 24
Learn how compelling tourism photography can capture the attention of travelers and set your destination apart. In his Friday-morning session, See it. Want it. Book it: The Power of Compelling Tourism Photography, Glenn Clark, Creative Director, Photographer and Designer at Crafting a Brand will use photographs taken throughout New York State to demonstrate how you can transform your destination into a must-visit experience through stunning imagery.
Why you should attend this session:
- If you’re responsible for attracting visitors to your destination, this session will give you actionable strategies that you can apply to your marketing strategies to capture the imaginations of travelers through photographs and imagery.
Key Takeaways:
- Learn how photography informs consumer travel decisions, and how you can create the right kinds of images to attract more visitors
- Learn about five specific types of tourism photographs, and why, when, and where to use them
- See examples of compelling tourism photographs, and understand what makes them different
About Glenn
Glenn Clark of Crafting A Brand helps TPAs, tourism marketers and destinations capture the attention and imaginations of consumers through dynamic photography, cinematic video, engaging travel guides, and powerful visual brands. Prior to launching Crafting A Brand in 2018, Glenn founded Clark CSM Marketing Communications (2003), a full-service advertising agency serving TPAs and tourism marketers, and worked as a designer and a creative director at agencies in Boston, Syracuse and Rochester, NY.
Glenn and his wife live in Honeoye Falls (just northwest of Canandaigua) with their two high-energy doggies. Together, the four of them explore all of the amazing vacation regions our great State has to offer.
About Crafting a Brand
Crafting A Brand is the independent creative consultancy of Glenn Clark. Glenn is a photographer, designer, and Creative Director dedicated to helping tourism marketers bring their destinations to life through dynamic storytelling, photography and video, travel guides, and visual branding.