Dutchess Tourism Launches Commander in Cheers | Innovative Augmented Reality Campaign Brings George Washington to Life

Dutchess Tourism, Inc. (DTI) announced the launch of Commander in Cheers, an innovative augmented reality initiative aimed at sparking new engagement with the Revolutionary War history of Dutchess County, kicking off a multiyear celebration of the United States of America’s Semiquincentennial on July 4, 2026. This innovative project will spotlight the roles Dutchess County played in the Revolutionary War and highlight its contributions to American history. The campaign represents a collaborative effort between DTI, Dutchess County Historian William P. Tatum III, Ph.D., technology partner Evercoast and DTI’s agency of record, FourthIdea, to create an immersive experience that educates, entertains, and inspires visitors of all ages.

Dutchess Tourism President & CEO Melaine Rottkamp noted, “We are always striving to reach new heights in our branding, marketing and promotional efforts, and exciting initiatives like this help us remain competitive.” She added, “By utilizing this advanced technology to bring our past to life here in the present, we can also engage our residents and get them excited about our county’s history.” 

To bring this experience to life, New York City-based Evercoast was brought on board. The company used their pioneering AI-enabled digital capture and rendering of high-fidelity yet cost-effective 3D volumetric video for the Commander in Cheers shoot. The finished product was a photorealistic output of a 3D digital George Washington in motion for Dutchess Tourism’s immersive digital experience delivered through mobile augmented reality.

Portraying Washington is John Koopman III, who has appeared in reenactments throughout the northeast, Virginia and South Carolina and was filmed for documentaries including the Mount Vernon Revolutionary War 4D Experience film (2017), “The American Revolution” (American Heroes Channel, 2014), and “America” (in theaters, 2014). For this project, he was brought into a specialized green screen studio surrounded by twenty-one high-definition cameras. The images were stitched together, going beyond flat two-dimensional video, to create a fully fleshed-out three-dimensional Washington. A behind-the-scenes video of the making of Commander in Cheers can be viewed on DTI’s YouTube channel here.

The community is invited to participate in this immersive experience by going to designated pubs, restaurants and other locations in Dutchess County. By using a mobile device and scanning a QR code on specially-marked coasters, DTI’s virtual George Washington — also known as Tiny George — will appear to share a story about one of Dutchess County’s revolutionary endeavors. Visitors can travel to six different areas in the county to activate these six tales.

Participating Locations:

1. Poughkeepsie Area Locations: 1915 Wine Bar, King's Court Brewing Company, Mill House Brewing Company, Schatzi's Pub & Bier Garden, Zeus Brewing Company
2. Rhinebeck Area Locations: Foster's Coach House Tavern, The Kroeg, The Tavern at Beekman Arms, Red Bistro at Terrapin
3. Fishkill Area Locations: Boutique Wines, Spirits and Ciders, Curry Estate, Sloop Brewing @ The Factory, Treasury Cider at Fishkill Farms
4. Millbrook Area Locations: Babette’s Kitchen, Charlotte's, Millbrook Vineyards & Winery
5. Wassaic Area Locations: Four Brothers Drive-In, The Millerton Inn, Tenmile Distillery
6. Pawling Area Locations: McKinney & Doyle Corner Bakery & Fine Foods Cafe

FourthIdea Principal and Chief Creative Officer Thomas Mooney said, "The FourthIdea team is privileged and grateful to have supported Dutchess Tourism while developing the Commander in Cheers campaign. This innovative program transcends the static pages of history and brings the County’s prominent role in the Revolutionary War to life in the most unexpected place — your neighborhood pub or restaurant. But this isn't just about entertainment. It's about commemorating Dutchess County’s legacy — and fostering a deeper appreciation for the sacrifices made throughout the Hudson Valley in the eighteenth century — sacrifices that required great courage and ultimately gave America the chance to prosper." 

Ben Nunez, co-founder & CEO of Evercoast expressed, “We're excited to see how visitors react to having a 3D digital George Washington appear in front of them as though he was actually there in real life! What a fantastic and fun use case of the technology.” 

As the nation begins to commemorate its history leading up to and beyond its 250th birthday, DTI will be showcasing local stories and helping to bridge the gap between the past and the present. Look for upcoming events and promotional campaigns as they are announced at www.commanderincheers.com.

Photos of the event are posted here.

About Dutchess Tourism, Inc. (DTI)

Dutchess Tourism, Inc. is the officially designated destination marketing organization for Dutchess County, New York, and is accredited by the Destination Marketing Accreditation Program (DMAP) of Destinations International. It is an independent 501(c)(6) non-profit organization that works to bring tourism dollars to area businesses by marketing and promoting the assets of Dutchess County to the nation and the world. The office is located at 3 Neptune Road in the Town of Poughkeepsie with 19 Tourism Information Centers located around Dutchess County. Dutchess Tourism, Inc. is partially funded by monies received from the County of Dutchess. DutchessTourism.com | (845) 463-4000

About Evercoast

Evercoast is pioneering AI-enabled digital capture, rendering, and streaming of high-fidelity yet cost-effective 3D volumetric video. Evercoast's platform creates photorealistic output of 3D digital humans in motion for immersive digital experiences, such as mobile augmented reality, virtual reality, and other emerging 3D digital worlds. Evercoast's clients span the globe in sports, media and entertainment, marketing and advertising, healthcare, universities, and more. From celebrities like Peyton Manning and Drake, to world leaders like Ukraine's President Zelenskyy, to doctors and nurses in advanced training applications, Evercoast's system is being used to create some of the most engaging and advanced immersive experiences around. evercoast.com

About Fourth Idea

Forging Bold Brands for Travel and Tourism
Founded in 2010 and located within the iconic Electric Tower in Buffalo, NY, FourthIdea isn't just an advertising agency; it's a catalyst for transformative brand experiences. We specialize in the travel and tourism industry, fueled by the belief that powerful storytelling, when woven with cutting-edge technology, can create narratives that ignite emotions, spark thought, and ultimately, drive action. fourthidea.com