Nov 18, 2024
Wednesday Webinar #8: Ditch the clicks! Impress your board with real metrics
Join us on November 20th at 9:15 AM for our Wednesday Webinar presentation from Jonathan Keslow from Epsilon to learn about metrics to impress your board and bosses!
In a world of KPIs, CTR's , VRS’s, ROAS, understanding your marketing’s real impact may have you saying, “IDK.” Click based metrics, while providing surface level insights into user engagement, often fail to capture the holistic impact of your market efforts for your destination. Click Through rates and website visits offer limited understanding of user’s economic impact for your destination and more importantly what it means for your stakeholders. Learn how metrics like ROI and Average Spend Per Visitor tied to those you market to provide actionable insights to validate and defend your budget to board members and bosses alike.
Why You Should Attend This Session:
- Learn what really matters when it comes to marketing and success
- Find out ways to impress your board and bosses and make your life easier
Key Takeaways:
- Key metrics that make your life easier and help the overall community
- Learn ways to detect what is fluff vs substance
- Why not stand above the rest with knowledge and expertise to make you ahead of the curve
About the Presenter:
Jonathan Keslow
Director of Travel and Tourism at Epsilon
E: jonathan.keslow@epsilon.com
P: 301-602-6774
Jonathan is a seasoned professional with over 7 years experience in the travel and tourism industry. As the Director of Travel and Tourism at Epsilon, Jonathan helps brands and destinations leverage data driven strategies to maximize revenue and grow visitation. A NYSTIA conference veteran Jonathan has hosted webinars and events with NYs finest and smartest.
About the Organization:
Epsilon is a digital advertising company that focuses on driving ROI for its travel and tourism clients using transactional data to guide your media plan! Whether it is reaching past visitors to welcome them back or driving net new visitors to become frequent ones Epsilon’s solution has you covered. Epsilons understanding of an individual and how and where they spend afford destinations the ability to operate the same way its hotels, retail and dining establishments do by welcoming their best visitors back, measuring their spend and doing it repeatedly.
Epsilon’s Net Economic Impact (NEI) solution helps destination marketers reach, engage and measure their best visitors. Our solution can work with any DMO to better understand their past visitors, so they can start marketing to them for a second (or third or fourth) visit. By better understanding a destination’s past visitors, the DMOs we work with can better identify their highest yielding target audiences, leading to revenue impact and economic growth for their beloved cities.