Apr 22, 2024
Digital Discoveries: Lessons Learned from Tenement Museum
Wednesday, April 24 at 12:00 pm E.T.
Kayla Lloyd, Senior Marketing Manager at BBG&G Integrated Marketing will discuss how in 2023 Tenement Museum partnered with BBG&G to successfully market and promote the museum’s reopening. BBG&G developed and executed a digital advertising campaign that focused on bringing awareness to the reopening, highlighting available tours, exhibits, and programs, and promoting the museum's 35th anniversary. Since the campaign's inception, Tenement Museum has seen significant growth in its online presence and continues to work with BBG&G to expand upon that growth. This workshop will give attendees the inside scoop on how the digital strategy was developed and implemented - as well as the results!
Why You Should Attend:
- Learn how a comprehensive digital ad strategy is developed
- Discover the key components of a successful digital ad campaign
- Learn what kind of results you should expect
Key Takeaways:
- The importance of a well-thought-out strategy as the foundation for your campaign.
- The significance of strong branding and visuals to appeal to your audiences.
- How digital advertising can move the needle for you!
About the Presenter:
Kayla Lloyd is the Senior Marketing Manager at BBG&G Integrated Marketing and has been with the company since 2017. With over a decade of experience, Kayla’s superpower is finding the best way to communicate any message to any audience. She believes that we should never stop learning or growing, and uses this motto to help her clients achieve their goals – and even exceed them! She has had the honor of collaborating with several travel and hospitality organizations across New York; such as Hudson Valley Tourism, Rockland County, Hudson Valley Greenway, Tenement Museum, Otsego County, Museum Association of New York (MANY), and many more. Her client work has received numerous industry awards, including the Summit Marketing Effectiveness Awards, the MarCom Awards, the Hermes Creative Awards, and the AVA Digital Awards.
Kayla Lloyd
Senior Marketing Manager
E: kayla@bbggadv.com
About the Organization:
Formed in 1997, BBG&G is a full-service integrated marketing agency with over 25 years of experience in the tourism and destination marketing industry. BBG&G has enjoyed working with several travel and hospitality organizations across New York; such as Hudson Valley Tourism, Rockland County, Hudson Valley Greenway, Tenement Museum, Otsego County, Museum Association of New York (MANY), and many more.
At BBG&G, we help companies overcome challenges and accelerate growth through the power of storytelling. BBG&G distinguishes itself by the strategic working partnerships we form with our clients. We care deeply about their success. For us, the nature of success lies in our clients’ prosperity.
BBG&G is a Certified WBE (women-owned business entity), DBE (disadvantaged business entity), and WOSB (women-owned small business).