Oct 8, 2024
Wednesday Webinar #3: Sojern Presents: Data-Driven Strategies To Boost Tourism and Increase Ticket Sales
Join us on Wednesday October 16th at 9:15 AM for a presentation by Seth Orozco from Sojern to learn how best to leverage data and enhance your marketing efforts!
Data, Data, Data. You hear about it all the time and how it can help your business. But how? Join Sojern, a thought leader in the digital advertising industry, as we present this informative webinar on leveraging data to enhance your marketing efforts and direct bookings. In this webinar, you will learn what data is, where you can get it, and how you can stop just hearing about it and start using it effectively in your marketing strategy.
Why You Should Attend This Session:
- The different types of data and which type is right for you
- Exactly how programmatic advertising works (because 90% of people don't truly know)
- Why using demographic targeting is the WRONG strategy for travel campaigns
Key Takeaways:
- What data is, where it comes from, and how you can use it for both targeting and reporting
- How data is used in every digital advertisement
- Four essential data questions you can start using at work today
About the Presenter:
Seth Orozco is a data-driven marketer with a passion for travel and connecting brands with the right audience. He graduated with honors from Missouri State University earning his MBA with a concentration in marketing and finishing in the top 10% of MBA students nationwide. He established the first non-for-profit sports marketing organization in Kansas City, Show Me Sports Marketing. Seth has over 10 years of marketing experience with various brands such as the St. Louis Cardinals, Live!, and Rosewood Hotels.
Seth brought his marketing passion to Sojern in 2019. Starting with the marketing team, he was responsible for growing the brand through events, sponsorships, and leadership speaking engagements for two continents. Since, he has transitioned to the sales organization where he consults destination and attraction clients on aligning their marketing plans with data strategies to achieve their goals.
Seth has lived in California, Arizona, and currently lives in his hometown of Kansas City. He is an avid sports fan and traveler, often combining the two hobbies. He is a licensed real estate agent and investor. Seth spends his free time with his four nephews and one niece and volunteers as a youth football coach.
About the Organization:
Sojern is a Travel Marketing Platform that helps you find, attract, convert, and engage your customers throughout the travel buying journey.
We deliver your marketing messages directly to travelers and provide you with the insights, expertise, and technology needed to drive growth and maximize revenue for your travel business.
We deliver unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience – all in one place.