Data-Driven Destination Development: Measuring and Enhancing Visitor Experiences

Travelers are increasingly seeking a unique, authentic travel experience. As destinations strive to be more data-driven and focused on destination development efforts, measuring and tracking the visitor experience is increasingly important. Destinations International’s 2023 Future Trends Study, in partnership with MMGY, lists Visitor Experience as the #2 Strategy, Trend and Future KPI for DMOs worldwide. Rove’s latest product, using TravelSat data, highlights strengths and weaknesses of the visitor experience allowing DMOs to quantify their promotors and detractors and point to tangible evidence to develop authentic experiences and meaningful products. 

This webinar was hosted by Jamie Mageau, Client Success Lead at Rove with perspective and tangible use case examples from DMO executive, Julie Gilbert, CEO of Destination Door County.