Dec 30, 2024
On December 4th, PhocusWire hosted a webinar with Ciklum and Stripe about how Gen Z is the new force behind the growth of the travel industry. As someone a part of Gen Z, I can attest to the accuracy of these trends and predictions. I found the webinar interesting because it voiced my own thoughts on how I prefer to plan and execute my travel. I recommend watching the webinar to learn this valuable information.
These are the topics that were discussed and the most significant findings:
- Gen Z is fueling the return of travel
- There has been significant growth since Covid-19 because of Gen Z.
- Social media has become the go to for travel research; authentic video content catches our eye.
- 65% of Gen Z made travel purchase decision from social media.
- Some of our preferences
- We prefer smooth and seamless travel from start to finish by using Apple Pay and Google Pay.
- We won't spend hours comparing prices for the perfect deal.
- If our experience fulfills or exceeds our expectations we will become loyal to brands and destinations.
This tech competent generation makes up over 30% of the population, and it largely influences the travel industry.
Thank you to Martin Cunnison, from Ciklum, James Lemon, from Stripe, and Alka Carter-Manning, from TUI Musement for sharing your insights and knowledge on the travel trends and influence of Gen Z. Watch the webinar to see how to cater to this generation's preferences.
Chloe Pierce
NYSTIA Intern