Chris Boggs to Speak at the 2024 NYS Tourism Conference

Chris Boggs, Senior Director, Search Engine Marketing at Workshop, will provide an overview of AI tools that can support marketing strategies and execution for destination marketing organizations at the 2024 NYS Tourism Conference, held in Niagara Falls, NY on April 17-19.

In this session, you'll learn how to use AI to collect and analyze consumer data, create personalized content for tailored marketing messages, and be more efficient in budget allocation and marketing mix optimization!

Why you should attend this session:

• Gain a Competitive Edge: Understand how AI can uncover untapped opportunities and deliver a competitive advantage in the crowded tourism market.
• Enhance Marketing Efficiency: Learn to utilize AI to support your existing workforce, reduce external costs, and improve the effectiveness of marketing campaigns.
• Understand the Scope of AI Already in Place: Receive actionable insights and learn how AI multiplies strategic opportunities by freeing up human minds.

Key Takeaways:

• Attendees will leave with a strategic framework for evaluating and integrating AI technologies within their marketing plans, tailored to the unique challenges of destination marketing.
• Gain an understanding of the skills necessary to manage AI-driven marketing tools and platforms, fostering the capacity to either develop these skills in-house or effectively manage external partners.
• Participants will also learn about the potential future developments in AI for marketing, providing a foresight that will help future-proof their marketing strategies and investments.

About Chris:

Chris Boggs has been leading SEO and Digital Marketing teams since the early 2000's, and brings a wealth of experience navigating the evolving Google landscape to produce client results across industries. Chris drives improved performance with ongoing strategy and content marketing, and implementing modern PR techniques to boost Brand authority. Chris is passionate about helping clients deliver the content that people are seeking, while keeping up-to-date with the latest
changes in search engine algorithms to deliver always-current best practice SEO.