Bridget Cerrone to Speak at the 2025 NYS Tourism Conference

Mar 11, 2025

Bridget Cerrone, Senior Travel Marketing Strategist, to Speak in Canandaigua at the 2025 New York State Tourism Conference on Friday, April 15

Running a sweepstakes or contest can be a fun and engaging way to boost your existing campaigns, and is particularly effective in enhancing the awareness and consideration stages of the sales funnel. Join us at the 2025 NYS Tourism Conference as Bridget Cerrone, Senior Marketing Strategist at Advance Media New York, shares her expertise on innovative strategies to not only gather leads but also engage potential travelers to New York State through interactive sweepstakes and contests.
 
In her session, titled Interactive Lead Gen ... That's fun!, Bridget will showcase inspiring examples from colleagues across the state and the nation who have successfully sparked excitement and interest in their destinations using creative quizzes and contests. She will also guide us on how to collaborate with local partners, such as hotels, restaurants, and attractions, to share leads and amplify the benefits of increased awareness for your county or destination. Get ready to learn how to captivate and connect with your audience in new and exciting ways!
 
Why you should attend this session:
  • Learn the difference between Sweepstakes & Contests - similar outcomes, different experiences for the audience
  • Understand the ease of fulfillment – everything from legalities to logistics can be managed for you by Advance Media NY, while you provide the prizes.
  • Discover how scalable a promotion can be - run in certain geo targets or go big with state-wide or regional reach!

Key takeaways:

  • See case studies from other DMOs within New York and beyond
  • Learn how easy it can be to partner with AMNY to develop and execute - the lift is light
  • See and share leads upon completion of campaign - reward a possible new visitor or visitors with a prize - weekend getaway.
  • See results - what do we measure through a sweepstakes or contest?

About Bridget

Bridget Cerrone is deeply passionate about the tourism industry. With decades of experience and a talented team of creative colleagues at Advance Media NY, she brings dedication, innovation, and a sense of fun to all her partnerships. Over the past 10 years, Bridget has collaborated with numerous DMOs and TPAs as an active member of NYSTIA, and she continues to work with many clients across the country.

About Advance Media NY Travel & Tourism

Welcome to Advance Media NY Travel & Tourism, your full-service marketing and advertising agency based in Syracuse. With our extensive expertise in travel and tourism marketing and our comprehensive range of services, we drive success for our partners in the industry. Our award-winning creative team brings innovation and excellence to every project, earning accolades at local, regional, national, and international levels.

As your travel marketing partner, we leverage first-party data, deep insights into the decision-making process, and thorough market analysis to craft compelling messages across search, social media, display, video, and content. Our goal is to captivate your audience and elevate your brand. Join us and experience the difference that dedication, creativity, and a passion for travel can make!