Amanda Dana from Orange County, NY to Speak in Saratoga Springs at the 2024 NYSTIA Annual Meeting

Why You Should Attend This Session:

•  Insight into a Winning Strategy: Gain a behind-the-scenes look at a digital campaign that successfully captured the attention of a competitive market.
• 360-Degree Approach: Learn how to integrate multiple digital platforms to create a cohesive and impactful marketing strategy.
• Proven Results: Understand the metrics that demonstrate the effectiveness of the campaign and how they can be applied to your own initiatives.

Key Takeaways:

• Concept Development: The importance of focusing on unique, standout features ("purple cows") when crafting a compelling tourism marketing campaign.
• Targeting High-Value Markets: Strategies for effectively reaching and engaging a key demographic area, such as the #1 DMA in the United States, New York City.
• Execution and Optimization: Best practices in coordinating a 360-degree digital campaign across platforms like YouTube, Facebook, Instagram, and OTT, ensuring consistent messaging and maximizing reach and engagement.

About Amanda Dana:

In 2018, Amanda Dana became an integral part of the County of Orange’s Leadership team as she enthusiastically assumed the role of Tourism Director. Amanda has over 25 years sales and marketing experience in the Hudson Valley region with 18 years in executive recruiting/talent management and 10 years focused on real estate and economic development. During that time, she has grown and cultivated many working relationships with individuals and organizations and has immersed herself with being tremendously involved with her community. Because of her strong alliances, she has developed a very successful skill set of connecting people and organizations with valuable resources. The Orange County Tourism department expanded and acquired the Orange County Film Office and Amanda assumed the role as Executive Director. In 2020, Amanda Dana was selected by the Board of Directors of Hudson Valley Tourism Inc to be the President of the 10- County regional destination marketing organization.

Amanda joined the team of the highly recognized Orange County Partnership in 2013, heading up their Business Retention & Expansion division. In this role, she was responsible for fostering the growth of Orange County companies.

Prior to joining the Partnership team, Amanda ran a successful real estate practice in Orange County, New York.

According to County Executive Stephen Neuhaus, “Amanda brings a strong and diverse background to this important position,” Neuhaus said. “The tourism industry is growing in Orange County, and I know that she will work hard to continue that growth. Amanda has developed working relationships with key stakeholders throughout the Hudson Valley which will serve her well as she steers the County’s tourism department forward.”