ROVA: The Magazine For Epic Road Trips

Issue: June/July '25

I Love NY-branded NYSTIA Co-Op Section:

  • Epic Summer Road Trips

  • Erie Canal Bicentennial

  • Winery Destinations


Multimedia ‘I LOVE NY’-Branded NYSTIA print/digital co-op program:

1) - The NYSTIA section will have an I Love NY-Branded NYSTIA Co-Op Banner

2) Added Value: 

Each participant receives multimedia exposure on rovamag.com with a banner and those with a 1/4 page ad or larger can submit a blog to share your destination's story for the section theme.

Please note the 2025 exciting ILNY-branded NYSTIA co-op sections scheduled below.

2025 NYSTIA I LOVE NY-Branded NYSTIA Co-Op ROVA Schedule and Closing Dates

Issue Section theme and ROVA Content

Space Closing Date

Creative Deadline On Sale / In-Home
April/May - CLOSED

ILNY-Branded NYSTIA Co-Op Page(s): Destinations Trending for the Great Outdoors + Birdwatching

ROVA Content: 

  • Mountain Biking
  • Fur and Feathers: Wildlife Experiences/Viewing
  • Beaches Around America
 01/27/25 02/03/25 03/25/25
June/July

ILNY-Branded NYSTIA Co-Op Page(s):

1) The Erie Canal Bicentennial and Epic Summer Road Trip Destinations

2) NYS Winery Destinations

ROVA Content: 

  • Epic Summer Road Trips
  • Grape Escapes: Wineries to Visit on Your Adventure
  • Summer Water Activities + Fishing
  • Appalachian Towns: Where to Shop
 04/02/25 04/07/25 05/20/25
August/September

ILNY-Branded NYSTIA Co-Op Page(s):

5th Annual Brewery + Fishing Destinations

ROVA Content: 

  • ROVA's Annual Brewery Round-Up
  • Guide to Fishing
 06/03/25 06/09/25 07/22/25
December/January

ILNY-Branded NYSTIA Co-Op Page(s):

Annual NYS Parks Section (only issue with Parks bonus content opportunity) 


ROVA Content: Annual Parks Round-up feature

 10/01/25 10/06/25 11/25/25


2025 NYSTIA Co-Op Rates & Multimedia Added Value

4 Color Ad Unit NYSTIA Special Rate (net) Added Value (Blog content changes with each issue theme)
1/6 Page $1,625
  • Digital Banner 728x90 rotating on www.rovamag.com for 4 weeks + URL Link
1/4 Page $2,450
  • Digital Banner 728x90 rotating on www.rovamag.com for 4 weeks + URL Link
  • Destination Sponsored Blog of 200 words and 1 photo on www.rovamag.com for ‘NYS Destinations Trending for the Great Outdoors’
1/2 Page $3,250
  • Digital Banner 728x90 rotating on www.rovamag.com for 8 weeks + URL Link
  • Destination Sponsored Blog of 200 words and 2 photos on www.rovamag.com for ‘NYS Destinations Trending for the Great Outdoors’
Full Page $4,500
  • Digital Banner 728x90 rotating on www.rovamag.com for 8 weeks + URL Link
  • Destination Sponsored Blog of 400 words and 2 photos on www.rovamag.com for ‘NYS Destinations Trending for the Great Outdoors’
  • Bonus 1/6th unit in ROVA's October/November 2024 issue

ROVA is a travel lifestyle magazine focused on road vacations, outdoor adventure and the RV traveler.

"We’re the ones who find new experiences in even the most-visited places; and the ones who forge paths into unknown territories." ROVA explores how roads connect people, places and experiences through adventure. 
 

Audience/Circulation/Content:   Our audience lives for the next experience in road trip vacations and outdoor adventure. Each issue is 100% content about enjoying the outdoors. Some of the core themes throughout the year with special content sections include: Fishing, Camping, Outdoor Adventure, Breweries, Wineries, Biking, Birdwatching, Sustainability, State/National Parks Fairs and Cultural and Historic Experiences. ROVA is the only magazine that achieves this with unique beautiful content and targeted audience reach. ROVA reaches an estimated 100,000+ readers that are road trip,  adventure seeking, outdoor travel, camping, and RV enthusiasts with its 50,000 circulation. NYSTIA members receive the national circulation at low regional rates.

Camping, RVing and outdoor road travel continue to be ranked by tourism leaders as the best and biggest opportunity for tourism growth and this makes ROVA an even more compelling media buy. On January 27, 2025, Governor Kathy Hochul announced that state parks, historic sites, campgrounds and trails operated by the New York State Office of Parks, Recreation and Historic Preservation (State Parks) saw a record 88.3 million visits in 2024. Total visits statewide surged by over four million, which is a five percent increase compared to the previous record year in 2023. “This new attendance record is a result of our commitment to expanding opportunities for residents and visitors alike to enjoy safe, healthy recreation, whether it’s through swimming, hiking, camping, or gathering to take in our world-class vistas, beaches and waterfalls,” Governor Hochul said. Visitors continue to embrace this healthy, and affordable recreation. The industry is booming, particularly with Millennial and Gen Xer’s and NYS is one of the top revenue generating states for the camping industry.

For New York State, RV tourism has more than $2 billion in annual direct economic impact* for campgrounds and travel!** RV travelers also spend money in the tourism economy by engaging in outdoors activities, attractions, restaurants, fairs, wellness and all New York has to offer.

ROVA's Added Value Options for NYSTIA members represent up to $5,000 in visibility value at no additional charge.

View/Download the ROVA Media Kit

ROVA NYSTIA Co-Op Insertion Order:
Please complete and submit the form below.
Contact Info of Person Authorizing the Insertion Order
Please Indicate:
Will you be using NYS sourced funding (e.g. Tourism Matching Funds, other NYS Grants, etc.) to pay for your participation in this initiative? *
Needed for grant compliance and accounting purposes.
Are you the main contact for facilitating content submission of materials included in your order? *
Ad creation, text, photos, etc.
Content Liaison Contact Information
Please select the issue(s) and ad size:
Creative Deadline: February 07, 2025
Yes, I agree to purchase: *
Please indicate the ad size.
Creative Deadline: March 28, 2025
Yes, I agree to purchase: *
Please indicate the ad size.
Creative Deadline: June 06, 2025
Yes, I agree to purchase: *
Please indicate the ad size.
Creative Deadline: October 03, 2025
Yes, I agree to purchase: *
Please indicate the ad size.
Please Use The Submit Button Below When Finished
For more information, contact:

Madelyn Roberts
Marketing, Advertising + Partnerships
MAR Media Consulting
madelyn.roberts1@gmail.com
www.rovamag.com
516-662-9555

**RVIA Economic Impact Study 2022
*Office of NYS Comptroller: Economic Impact of the Outdoors 2023

1Bonus content requires a minimum of a ¼ page advertising