ROVA: The Magazine For Epic Road Trips
Outdoor Travel is the #1 Travel Trend
'I Love NY'-Branded 4th Annual 'NYS Best Brewery and Fishing Destinations' Co-Op Section(s)
Issue: August/September
The brewery and fishing industries are core to NYS tourism with more than 440 licensed breweries in New York State and more than 7,500 lakes and ponds, 70,000 miles of rivers and streams, and hundreds of miles of coastline. Let's add your destinations to the ROVA itinerary!
1) The NYSTIA section will have an I LOVE NY-branded banner
- Include your destination for exciting: beer, craft beer, cider and more
- Include your destination for the best fishing - all types
2) Special ROVA Content - It's going to be a great issue!
- ROVA's Annual Brewery Round-Up
- US Fishing Destinations
3) Added Value:
In addition to the ad, each participant receives multimedia exposure on rovamag.com with a banner and those with a 1/4 page or larger can submit a blog to share your destination's story for the section theme(s).
Next Special NYSTIA Section
Issue: December/January: ROVA's ILNY-Branded Annual State Park/National Parks and Historical Sites
2024 NYSTIA Co-Op Rates & Multimedia Added Value
| 4 Color Ad Unit | NYSTIA Special Rate (net) | Added Value |
| 1/6 Page | $1,625 |
|
| 1/4 Page | $2,450 |
|
| 1/2 Page | $3,250 |
|
| Full Page | $4,500 |
|
2024 ROVA 'I LOVE NY'-Branded Section Schedule and Closing Dates (remaining issues):
| Issue | 'I LOVE NY'-Branded Section and ROVA Issue Content | Creative Deadline | On Sale Date |
| Aug/Sept |
NYS 4th Annual Brewery + Fishing Destinations ROVA Content: 1) Annual Brewery Round-Up 2) Fishing Destinations |
06/10/24 | 08/01/24 |
| Dec/Jan |
NYS 3rd Annual State Park + Historic Site Destinations ROVA Content: 1) State and National Parks 2) Rock Climbing |
10/13/24 | 11/12/24 |
ROVA is a travel lifestyle magazine focused on road vacations, outdoor adventure and the RV traveler.
Camping, RVing and outdoor travel are ranked by tourism leaders as the best, safest and biggest opportunity for tourism recovery and this makes ROVA an even more compelling media buy. On February 7, 2024, Governor Kathy Hochul announced state parks, historic sites, campgrounds and trails operated by the New York State Office of Parks, Recreation and Historic Preservation saw a record 84.1 million visits in 2023. "Total visits statewide surged by nearly 4.7 million, a 6 percent increase, compared to the previous record year in 2022 – underscoring Governor Hochul's commitment to expanding access to parks and outdoor recreation as the park system marks its 100th anniversary in 2024."
“These numbers reflect New Yorkers’ strong demand and appreciation for places to swim, hike, camp, gather with friends and family, and enjoy safe, healthy recreation,” Governor Hochul said. “As we celebrate the New York State Park Centennial this year, my administration is committed to keeping this progress going to ensure New Yorkers have access to world-class recreational facilities for years to come.** ” Visitors continue to embrace safe, healthy, and affordable recreation. The industry is booming, particularly with the Millennial and Gen X segments and NYS is one of the top states for the camping industry.
For New York State, RV tourism has more than $4 billion in annual direct economic impact* for campgrounds and travel!** RV travelers also spend money in the tourism economy by engaging in outdoor activities, attractions, restaurants, fairs, wellness, and all New York has to offer.
Market/Circulation: ROVA reaches an estimated 100,000+ outdoor, camping, and RV enthusiasts with its 50,000 circulation. NYSTIA members receive the national circulation at low regional rates. Our readers are adventurous, active outdoor travelers.
ROVA's Added Value Options for NYSTIA members represent up to $5,000 in visibility value at no additional charge.
Madelyn Roberts
Marketing, Advertising + Partnerships
MAR Media Consulting
madelyn.roberts1@gmail.com
www.rovamag.com
516-662-9555
**RVIA Economic Impact Study 2022
*Office of NYS Comptroller: Economic Impact of the Outdoors 2022