ROVA: The Magazine For Epic Road Trips
‘I Love NY’ branded ‘The Best of America’s Great Outdoors’ Co-Op Section and (Parks + Historic Sites BONUS)
Recognizing 100 years of the NYS Parks System
New York State has an award-winning park system with 250 State Parks and historic sites representing more than $21.1 billion* in economic activity for all types of outdoor recreation. Statewide Parks attendance hit a new record at 84.1 million in 2023 …underscoring Governor Hochul's commitment to expanding access to parks and outdoor recreation as the park system marks its 100th anniversary in 2024. Consider the economic benefits to secure your destination on ROVA’s 2025 road trips.
Issue: December 24 /January ‘25
Multimedia ‘I LOVE NY’ print/digital co-op
program:
1) ‘I LOVE NY’ ‘The Best of America’s Great Outdoors’
Destinations Co-op Ad Section
- The NYSTIA section will have an I Love NY Banner
2) Bonus Sponsored Content for Each Participant: Parks + Historic Sites
This is the only issue where ROVA offers this — each participant can receive inclusion on a sponsored page in ROVA's parks content section with a paragraph on one Park or Historic Site in your destination. Full-page advertisers can also submit an image.
3) Added Value:
Each participant receives multimedia exposure on rovamag.com with a banner and those with a 1/4 page ad or larger can submit a blog to share your destination's story for the section theme.
4) This Issue Will Include ROVA's 4th Annual State Park Round-Up Content Section + Rock Climbing Features
2025 NYSTIA Co-Op Rates & Multimedia Added Value
| 4 Color Ad Unit | NYSTIA Special Rate (net) | Added Value + The Bonus ‘Parks + Historic Sites’ Content |
| 1/6 Page | $1,625 |
|
| 1/4 Page | $2,450 |
|
| 1/2 Page | $3,250 |
|
| Full Page | $4,500 |
|
2025 NYSTIA I LOVE NY ROVA Schedule and Closing Dates
| Issue | Special NYSTIA Program and ROVA Content | Space/Material Closing Date | On Sale/In Home |
| Dec/Jan |
1) ‘The Best Of America’s Great Outdoors’ NYSTIA section + ROVA’s 4th Annual State Park Round-up |
10/08/24 | 11/12/24 |
| April/May |
1) Birdwatching, 2) Summer Water Activities + Fishing |
02/12/25 | 03/26/25 |
| June/July |
1) Epic Summer Road Trips + Mountain Biking 2) NYS Wineries |
04/15/25 | 05/30/25 |
| Aug/Sept |
1) 5th Annual Brewery + Fishing Destinations |
06/17/25 | 08/01/25 |
ROVA is a travel lifestyle magazine focused on road
vacations, outdoor adventure and the RV traveler.
Camping, RVing and outdoor travel continue to be ranked by tourism leaders as the best, safest and biggest opportunity for tourism recovery and this makes ROVA an even more compelling media buy. On February 7, 2024, Governor Hochul announced another record attendance year at state parks, historic sites, campgrounds and trails operated by the New York State Office of Parks, Recreation and Historic Preservation with a record 84.1 million visits in 2023. Visitors continue to embrace this healthy, and affordable recreation. The industry is booming, particularly with Millennial and Gen Xer’s and NYS is one of the top states for the camping industry.
For New York State, RV tourism has more than $2 billion in annual direct economic impact* for campgrounds and travel!** RV travelers also spend money in the tourism economy by engaging in outdoors activities, attractions, restaurants, fairs, wellness and all New York has to offer.
Market/Circulation: ROVA reaches an estimated 100,000+ outdoor, camping, and RV enthusiasts with its 50,000 circulation. NYSTIA members receive the national circulation at low regional rates. Our readers are adventurous, active outdoor travelers.
ROVA's Added Value Options for NYSTIA members represent up to $5,000 in visibility value at no additional charge.
Madelyn Roberts
Marketing, Advertising + Partnerships
MAR Media Consulting
madelyn.roberts1@gmail.com
www.rovamag.com
516-662-9555
**RVIA Economic Impact Study 2022
*Office of NYS Comptroller: Economic Impact of the Outdoors 2023
1Bonus content requires a minimum of a ¼ page advertising