AARP October 2025 NYS Travel Feature

Compelling Multi-Faceted Co-Op

  • Audience Segmentation
  • Content Marketing
  • Lead Generation

The NYSTIA October 2025 AARP Co-Op feature will appear in the AARP New England Region (CT, MA, ME, NH, RI and VT) to target 2025 fall and winter travel intenders. 

AARP October 2024 Issue

The issue will offer some compelling benefit features:

  • We will target AARP's age 50 to 59 "active & adventurous" audience, a prime audience for both multi-generational summer travel and off-peak couples and family weekend outings.
  • Advertisers will receive matching space for advertorial content, doubling your destination visibility, increasing your visual impact and branding opportunity. 
  • This issue will offer reader service lead generation, which delivered thousands of valuable consumer contacts in the 2024 schedule.

For questions about this Co-Op program, contact Brooke Wilson, Brooke@nystia.org.

NYSTIA Member October 2025 AARP Co-Op Rates:

  • October 2025 Travel Issue (169,000 Households):
    • New England Region Rates/Specs:
      • 1/6 Page: $1,500 - 2.5"w x 3.75"d
      • 1/3 Page: $2,245 - 4.75"w x 3.75"d
      • 1/2 page: $4,375 - 7.25"w x 3.75"d
      • Full Page: $8,590 - 7.25"w x 8"d
        • press-ready PDF - 300-dpi
        • no crop, trim or bleed
        • Your ad will appear under an ILNY banner, no ILNY logos in the individual ads.
    • Matching Space Specs:
      • 1/6 page unit matching space = 360 characters (includes spaces), approximately 55 words and one (1) 600 DPI photo in 4:3 horizontal format.
      • Larger ads increase character count proportionately, additional photos allowed - contact rachele@nystia.org with questions.
    • Space reservation: June 30, 2025
    • Materials due: July 18, 2025 for ads, advertorial copy and photos.

If you questions regarding the AARP Co-Op, please contact Brooke Wilson at brooke@nystia.org or Rachele Markle at rachele@nystia.org.

AARP NYSTIA Co-OP Insertion Order:
SIGN US UP! We agree to participate in AARP October 2025 New York State travel feature!
1/6 page unit matching space = 360 characters (includes spaces), approximately 55 words and 1 600 DPI photo in 4:3 horizontal format. Larger ads increase character count proportionately.
Will you be using NYS sourced funding (e.g. Tourism Matching Funds, other NYS Grants, etc.) to pay for your participation in this initiative? Please indicate YES or NO (needed for grant compliance and accounting purposes) *
Please Use The Submit Button Below When Finished

For more information about AARP's audience, contact:

Dan Phillips
Integrated Account Manager
AARP Media Sales
dphillips@aarp.org or 646-593-1998(m)