AARP February 2025 New York State Travel Feature

Audience Segmentation / Content Marketing / Lead Generation

The NYSTIA February 2025 AARP Co-Op feature will appear in the AARP Mid-Atlantic Region (NY, NJ and PA) to target 2025 summer vacation planners. The issue will offer some compelling benefit features:

  • We will target AARP's age 50 to 59 "active & adventurous" audience, a prime audience for both multi-generational summer travel and off-peak couples and family weekend outings.
  • Advertisers will receive matching space for advertorial content, doubling your destination visibility, increasing your visual impact and branding opportunity. 
  • This issue will offer reader service lead generation, which delivered thousands of valuable consumer contacts in the 2024 schedule.
AARP October 2024 Issue

NYSTIA Member AARP Co-Op Rates:

  • February 2025 Travel Issue (488,000 Households):
    • Mid-Atlantic Region Rates:
      • 1/6 Page: $3,850
      • 1/3 Page: $7,625
      • 1/2 page: $11,325
      • Full Page: $22,550
    • Space reservation due: November 1, 2024
    • Materials due: November 15, 2024 for ads, advertorial copy and photos.

If you questions regarding the AARP Co-Op, please contact Rachele Markle at rachele@nystia.org.

 

INSERTION ORDER: February 2025 AARP Mid-Atlantic Edition
SPACE DEADLINE: This form must be submitted by NOVEMBER 1, 2024
MATERIALS DEADLINE: Materials due to rachele@nystia.org by NOVEMBER 15, 2024
NOTE: All ads will appear under an I LOVE NEW YORK-branded banner - the ILNY logo should not be used in your ad.
Complete this section ONLY if someone else will be responsible for submitting materials:
Will NYS sourced funding (e.g. Tourism Matching Funds, other NYS Grants, etc.) be used to pay for for your participation in this initiative? Please indicate YES or NO (needed for grant compliance and accounting purposes) *
Please Use The Submit Button Below When Finished

For more information about AARP's audience, contact:

Dan Phillips
Integrated Account Manager
AARP Media Sales
dphillips@aarp.org or 646-593-1998(m)