AARP October 2024 New York State Travel Feature

Content Marketing & Lead Generation Targeting Active 50-59 Age Segment

The NYSTIA AARP October '24 feature will appear in AARP's New England Region travel issue (CT, MA, ME, NH, NH, VT) to reach the fall and winter travel intenders. The issue will offer some compelling benefit features:

• We will target AARP's age 50 to 59 "active & adventurous" audience, a prime audience for both multi-generational summer travel and off-peak couples and family weekend outings.
• Advertisers will receive matching space for advertorial content, doubling your destination visibility, increasing your visual impact and branding opportunity. 
• This issue will offer reader service lead generation, which delivered thousands of valuable consumer contacts in the 2023-24 schedule.

NYSTIA Member AARP Co-Op Rates:

• October 2024 Travel Issue (169,000 Households):
  • New England Region Rates/Specs:
    • 1/6 Page: $1,450 - 2.5"w x 3.75"d
    • 1/3 Page: $2,825 - 4.75"w x 3.75"d
    • 1/2 page: $4,220 - 7.25"w x 3.75"d
    • Full Page: $8,330 - 7.25"w x 8"d; press-ready PDF - 300-dpi
      • no crop, trim or bleed
      • Your ad will appear under an ILNY banner, no ILNY logos in the individual ads.
  • Matching Space Specs: 1/6 page unit matching space = 360 characters (includes spaces), approximately 55 words and one (1) 600 DPI photo in 4:3 horizontal format. Larger ads increase character count proportionately, additional photos allowed - contact rachele@nystia.org with questions.
  • Space reservation: July 10th, 2024
  • Materials due: July 19, 2024 for ads, advertorial copy and photos.

If you questions regarding the AARP Co-Op, please contact Bob Provost at bob@nystia.org or Rachele Markle at rachele@nystia.org.