2024 New York Family Multi-Media Content Marketing Initiative

Dear NYSTIA Member,

I'm excited to introduce New York Family Media, a prominent division of SchnepsMedia.com, dedicated to serving parents and families in the NYDMA. 

We offer a comprehensive resource to help families navigate the challenges and joys of raising children while maintaining their own quality of adult life.

New York Family Tourism Marketing focuses on travel resources, information, and entertainment for families across various platforms, including print and digital magazines, websites, newsletters, and social media. 

We understand that parents are not just caregivers—they are travelers, explorers, and decision-makers, whether they travel with their kids, friends, or for corporate purposes.

Our audience consists of travel planners who hold and pull the purse strings, influencing and making final decisions for themselves and their families.

Key Components of New York Family Tourism Marketing:

  • New York Family Magazine: 195,000 circulation
  • New York Family Opt-In Emails:163,000 subscribers
  • New York Family Partnership Social: Targeted for YOU
  • Branded Content, available all year round: Customized for YOU
  • New York Family Ultimate Guides to Fun (Summer and Fall): Print + digital with a reach of 2 million impressions!

In collaboration with NYSTIA, we have created a cooperative program to help all NYSTIA members utilize our tourism outreach programs to invite families in the New York Metropolitan area to explore upstate New York! 

The 2024 New York Family Multi-Media Content Marketing initiative applies to participants committing to half or full page advertising units. The NYSTIA initiative supports a two-insertion schedule appearing in the November and December 2024 issues of New York Family, supported by matching editorial content about your destination and the full turnkey marketing plan outlined below. Your commitment includes a January 2025 insertion (invoiced separately). 

Stacie, Anastasia, and I look forward to discussing your tourism goals soon.

With New York State travel on my mind,

Lauren

Buy Ad Size 
Bonus Editorial Space
Total Space

 BONUS: NewYorkFamily.com digital directory listing Gross Total
Schedule
Value

NYSTIA
Multimedia Initiative
Investment 

Your Investment:
Nov 2024 Initiative + Jan '25

Each Issue Each Issue Three Issues Dec. 2024 Issue Nov '24/Jan'25 Issue
1/2 Page H Ad Space
1/2 Page Editorial Space
Total: 1Full Page		 1X $14,400 $4,950 $4,950 Nov 2024
$4,500 Jan. 2025
Full Page Ad Space
Full Page Editorial Space
Total: 2 Full Pages		 1X $28,800 $9,900 $9,900 Nov 2024
$9,000 Jan 2025

*Includes New York Family turnkey marketing plan below 

Marketing: New York Family includes your editorial and image in a Travel New York focused digital article. 

Markets: Manhattan, Bronx, Brooklyn, Queens, Staten Island, Westchester, Long Island, Rockland

Monthly: 

  • New York Family social media 
  • New York Family newsletter sponsored story, 163,000 circ and story posted on NewYorkFamily.com 
  • New York Family + Mommybites.com Emails: 193,000 circ

See previous issues here: https://www.newyorkfamily.com/digital-editions/ 

INSERTION ORDER AGREEMENT:

By completing and submitting this form, I acknowledge my organization will be invoiced by NYSTIA for our partner match investment for the 2024 New York Family Multi-Media Content Marketing initiative.

  • I understand that New York State-sourced funding (e.g. Tourism Matching Funds, etc.) cannot be used for my partner match investment for the 2024 New York Family Multi-Media Content Marketing initiative.
  • I agree that my paid media and editorial content will be developed in cooperation with New York Family and my ad(s) will include required I LOVE NEW YORK branding (logo and legal language). My ads will be submitted directly to Rachele Markle (rachele@nystia.org). Rachele will review materials and secure brand approval with NYSTIA's New York State liaison.
    • Note: Do NOT send your creative for these initiatives to your matching funds liaison. Questions regarding materials and I LOVE NEW YORK branding for this initiative should be directed to Rachele Markle (rachele@nystia.org). 

This initiative is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative.

Contact info for the person authorizing participation:
Please indicate your matching investment choice by selecting one of the options below:
MATERIALS DEADLINE: I will to provide my ad with ILNY branding and legal language to rachele@nystia.org by October 23, 2024
Your Content Liaison Contact Information- complete ONLY if your content liaison is not the person authorizing participation already listed above.
I attest that my matching investment will not draw upon any New York State-sourced funding such as NYS Tourism matching finds or EDA grant support awarded through New York State.
Click To Submit Your Completed Purchase/Insertion Order:

New York Family is a media platform that caters to families in New York City. It provides resources, information, and content tailored to parents, caregivers, and children. This may include articles, guides, event listings, and reviews covering topics such as education, parenting, entertainment, health, and local activities. New York Family aims to be a comprehensive source of support and guidance for families navigating life in the bustling metropolis.

Visit our website or contact me with any questions: 

Lauren Alperin

Partnerships Manager at New York Family, Schneps Media

E: lalperin@newyorkfamily.com 

P: 917-797-2488

Meet Lauren